Lead Generation Business Development Representative

Valsoft is on the lookout for a highly ambitious, driven Lead Generation Business Development Representative (BDR) to join our integrated Dental portfolio!

As we expand our AI product suite across the dental industry, we're seeking a BDR who thrives in fast-paced environments, is energized by outbound prospecting, and is passionate about uncovering growth opportunities. You’ll be on the front lines of innovation—introducing cutting-edge AI solutions to existing clients of our integrated dental companies.

If you are excited about shaping go-to-market strategy, and love building trust with customers, this role is for you.

You’ll be part of a high-performance GTM team that is redefining how we engage with customers across the dental technology space.

About Valsoft Corp.

Established in Canada in 2015, Valsoft has grown to a global portfolio of 118+ companies, acquiring and developing vertical market software companies, enabling each business to deliver the best mission-critical solutions for customers in their respective industries. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that molds companies into leaders in their respective industries. Valsoft looks to buy, hold and create value through long-term partnerships with existing management. 

Investment Approach

Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well-being over short-term goals.  

Culture

Valsoft is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement, day after day, creating a culture of high performers and collaboration. We celebrate our milestones, and we’re proud of them. We Dream Big, Stay Humble and Stay Hungry.

Key Responsibilities

• Engage with existing clients across our integrated dental portfolio to promote upcoming AI solutions
• Drive outbound prospecting campaigns using established go-to-market channels
• Identify and qualify high-potential leads and pass them to subsidiary sales teams
• Maintain accurate lead records and interaction details in the CRM (e.g., Salesforce, HubSpot)
• Hit and exceed performance targets tied to lead generation, qualification, and ARR contribution
• Collaborate closely with sales and marketing to optimize messaging and outreach strategies
• Stay ahead of market trends and customer insights in the dental industry to help guide outreach and product positioning

Requirements

• 2+ years of experience in SaaS sales—ideally with exposure to dental tech or software

• Proven track record in cold prospecting, objection handling, and consistently hitting or exceeding targets
• Comfortable operating independently with a self-starter mindset and hunter sales mentality
• Experience with CRM systems and sales engagement tools
• Curious and passionate about helping customers adopt cutting-edge tech
• Fluent in English (verbal and written)
• Legally authorized to work in Canada

Ready to build something big with us?
Let’s shape the future of dental AI—together.