Offer summary

Qualifications:

2-3 years of experience in lifecycle marketing, CRM, or email marketing with a proven track record of successful campaigns., Familiarity with ESP platforms such as Klaviyo, Braze, Iterable, or SFMC is essential., Strong analytical skills to drive marketing decisions using data and analytics tools., Excellent communication and interpersonal skills to work effectively with teams..

Key responsibilities:

Implement targeted lifecycle marketing campaigns across email, SMS, and other channels to enhance customer engagement.

Build and maintain relationships with client points of contact, managing day-to-day communications.

Generate and format campaign performance reports, collaborating with account leadership to identify trends and optimization opportunities.

Oversee project management tasks to ensure timely delivery of campaign milestones and address challenges proactively.

Job description

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the LIfecycle Marketing Specialist you will:

Campaign Creation & Management: With the support from coding and technical teams, implement targeted lifecycle marketing campaigns across multiple channels including, but not limited to, email, SMS, push notifications, and in-app messaging, to enhance customer engagement and retention.
Client Management: Build and maintain strong relationships with client POCs and decision makers, owning day-to-day client communication and partner with Strategists to address inefficiencies and manage escalations with confidence.
Reporting & Insights: Generate, format, and QA campaign performance reports for internal and external use. Collaborate with account leadership to identify trends, insights, and opportunities for optimization.
Collaboration: Provide guidance to content and design teams to create compelling messaging and visuals that align with client strategies. Work with Tech & Ops teams to address advanced coding and technical needs for client accounts.
Project Management: Oversee and prioritize daily and weekly tasks to ensure timely delivery of campaign milestones. Lead client communications by providing detailed status updates during weekly calls, trafficking campaigns to clients and internal teams, proactively addressing challenges, and driving solutions to meet client expectations.
Technical Knowledge: Expertly navigate client messaging platforms, leverage coding skills to customize templates and campaigns, and lead collaboration with technical teams to architect and implement solutions to complex challenges, ensuring seamless execution of sophisticated client requirements.

Professional Qualifications:

2-3 of experience in lifecycle marketing, CRM, or email marketing, roles with a proven track record of executing successful campaigns
Familiarity with ESP platforms such as Klaviyo, Braze, Iterable or SFMC
Certification within ESP platforms a plus
Demonstrated success analyzing data and using analytics tools to drive marketing decisions
Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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