Virtual Events Manager

First Things First - What We Can Offer You

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Flexible work environment
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
• Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers

The Job

What You’ll Do

Strategy & Planning:

• Develop and execute a comprehensive virtual events strategy aligned with demand generation goals.

• Grow & scale our virtual events calendar across all four Simpro Group brands

• Collaborate with cross-functional teams (e.g., field marketing, sales, product marketing, customer success) to identify target audiences and tailor event content accordingly.

• Work across multiple business units (all Simpro Group Brands) to produce webinars & topics that will attract the right audience.

• Be able to help moderate & facilitate webinars for different teams - must love or be comfortable with being on screen and being able to moderate panel discussions, or drive discussion during the webinars.

Virtual Event Execution:

• Manage end-to-end planning and execution of webinars and virtual events, including scheduling, speaker coordination, content development, and technical setup.

• Ensure seamless event delivery by overseeing platform logistics, rehearsals, and live production.

• Build the Simpro Group brand and create a healthy pipeline of sales. 

• Manage all aspects of virtual event coordination including: objectives, strategy, planning, messaging, webinar platform management, budget, vendor relations, virtual event logistics

• Coordinate campaign planning and execution with Sales & Marketing stakeholders, ensuring effective and efficient two-way communication between both teams.​

Pre & Post Webinar Engagement ​

• Partner with the marketing team to create promotional campaigns that drive registration and attendance.

• Implement engagement strategies during events (e.g., polls, Q&A sessions) to enhance attendee experience.

• Analyze event performance metrics (e.g., attendance rates, engagement levels, lead conversion) to assess effectiveness.

• Collaborate with Sales & Marketing teams to nurture leads generated from events through targeted follow-up campaigns.

Sales & Product Marketing Collaboration: 

• Partner with other teams on virtual event topic ideas

• Collaborate closely with Sales leaders to understand business objectives and develop virtual event topics that drive Prospect interest.

• Work with the Product Marketing Team to uncover potential virtual event topics around product features and release.

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Industry Association & Media Publication Partnerships: 

• Build relationships with industry association partners, publications and media outlets and sending out RFPs for potential advertisement of our webinars.

• Seek new media sponsorship opportunities that align with growing and nurturing our email subscriber database - which is our biggest promotional channel for webinars. 

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Reporting & KPIs: 

• Define, track and report on metrics, and utilizing this to identify opportunities for continuous improvement.

• Forecast, evaluate, and report on campaign effectiveness and return on investment (ROI) as well as sharing of key learnings and outcomes.

• Optimize results for lead generation and sales

Qualifications:

• 3–5 years of experience in virtual event management, preferably within a B2B SaaS environment.

• Strong understanding of the B2B marketing funnel and demand generation strategies.

• Proficiency with virtual event platforms (e.g., Livestorm or similar platforms)

• Proficiency with marketing automation tools and CRMs (e.g., HubSpot, Salesforce).

• Comfortable with AI tools and innovative ways to use AI.

• Excellent project management skills with the ability to manage multiple events simultaneously in a fast paced environment.

• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Data-driven mindset with the ability to analyze metrics and derive actionable insights.

What You’ll Bring

• 3+ years of proven experience in field marketing and/or events experience in B2B SaaS, software or technology companies.

• An orchestrator and collaborator while being both tactical and strategic.

• Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.

• Proficiency in leveraging data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively, is a critical requirement for this role.

• Strong analytical skills to assess program and event data and performance, manage budgets, review and optimize strategies.

• Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates..

• Experience and ability to work independently while progressing multiple priorities forward simultaneously.

• Creative thinking and problem-solving abilities to develop innovative marketing initiatives.

• Bachelor’s degree in Marketing, Business or a related field.

• Proficient in Google Suite, Salesforce.com, Asana and Looker

• Ability to travel to US and Canada based trade shows, events and meetings.

Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.

*Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NJ, NM, NY, OH, OR, PA, RI, SC, TX, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.