Director, Marketing and Communications

Inspire and Engage: Become the Y's Director of Marketing & Communications!

As the Director, Marketing & Communications, you will serve as a dynamic and strategic leader responsible for elevating the Y’s brand, visibility, and engagement across the region. You will oversee the Association’s marketing strategy, brand identity, public relations, executive and external communications, media relations, social media, content development, and marketing operations. This role will drive integrated, mission-aligned storytelling that amplifies the YMCA’s impact, fosters community connection, and builds broad public awareness.

The salary range for this position is $95,000-120,000 per year.

Benefits

Our staff is the Y's greatest asset. Our teams provide valuable skills, knowledge, and passion that is essential to the contribution and positive impact in our communities, which is why we offer Y employees numerous perks and benefits, including:

• We offer salaries that reflect your skills, experience, and the value you bring to our team.
• Comprehensive health, dental, and vision insurance plans for eligible employees, along with access to wellness programs, mental health resources, and a family gym membership.
• Generous paid time off (PTO), including paid holidays. We also offer flexible work hours to help you balance your personal and professional life.
• 403(b) plan with company contributions for eligible employees after 2 years of service to help you plan for your future.
• Opportunities for continuous learning through workshops and training programs.
• A supportive work environment that values diversity, equity, and inclusion. We are committed to creating a workplace where everyone feels welcome and respected.
• Discounts on programs, employee assistance programs, and company-sponsored events.
  
  

Scope Of Responsibilities

• Strategic Marketing and Brand Leadership:
• Develop and execute an integrated marketing strategy aligned with organizational goals, brand identity, and audience insights.
• Lead brand strategy and positioning across all internal and external channels.
• Manage digital marketing, content creation, social media strategy, and advertising campaigns to maximize reach and engagement.
• Communications & Public Relations
• Serve as the primary contact for all media relations, proactively securing earned media coverage and managing media inquiries and interviews.
• Write and distribute key public relations materials including press releases, media alerts, and talking points.
• Oversee the development and execution of crisis and issues communication strategies.
• Social Media & Digital Content
• Guide digital marketing and social media strategy to deepen engagement and grow audiences across platforms.
• Use audience segmentation, journey mapping, and performance analytics to optimize content and campaigns.
• Drive innovation in storytelling across owned, earned, and shared channels.
• Executive & Internal Communications
• Support the development of executive-level messaging, speeches, and thought leadership.
• Collaborate with internal stakeholders to ensure cohesive messaging across departments and locations.
• Marketing Operations & Analytics
• Oversee marketing workflows, calendars, and performance dashboards to ensure efficient execution.
• Leverage data and KPIs to inform decision-making, measure outcomes, and refine strategies.
• Partner with data teams and leadership to align marketing efforts with organizational priorities.
• Team & Cross-Functional Leadership
• Manage a team of communications and marketing professionals.
• Collaborate across departments to support programmatic and fundraising goals, amplifying campaigns and community impact.
  

Minimum And Preferred Requirements

• Bachelor’s degree in marketing, communications, journalism, or related field (or equivalent experience)
• Minimum 8–10 years of progressive experience in marketing, communications, or PR, with at least 3 years in a leadership role
• Demonstrated success leading integrated marketing and communications strategies across channels
• Strong media relations experience, including serving as spokesperson and managing crisis communications
• Excellent written, verbal, and visual communication skills
• Proven ability to lead teams, manage multiple projects, and build cross-functional partnerships
  
  

Child Abuse Prevention - Supports the YMCA’s commitment to child abuse prevention by:

• Reporting any items that may provide a health or safety hazard to staff, members or guests to your supervisor.
• Following all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children.
• Reporting any suspicious behavior and violation of policy and procedures to your supervisor.
• Completing all child abuse prevention training as required.