Offer summary

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field., Proven experience in digital marketing, particularly in paid advertising and email automation., Strong analytical skills with the ability to interpret data and derive actionable insights., Familiarity with marketing tools such as HubSpot and Google Ads..

Key responsibilities:

Plan, launch, and optimize paid media campaigns for B2B lead generation.

Design and manage email marketing campaigns across various customer lifecycle stages.

Craft compelling content and maintain a structured content calendar for digital channels.

Collaborate with the marketing team on campaign planning and conduct market research for new initiatives.

Job description

Job Summary:

KDCI Outsourcing is looking for a highly driven and experienced Digital Marketing Specialist to join our dynamic remote team. This full-time role is ideal for a marketing professional who thrives in a strategic yet hands-on environment. You will lead and execute high-impact digital initiatives across paid advertising, email automation, and client lifecycle communications. As a key member of a lean, collaborative marketing team, you’ll work closely with the Marketing Lead to drive lead generation, nurture client relationships, and contribute to the overall growth of our client base. Your ability to combine data-driven strategy with strong execution will be essential to your success in this role.

Responsibilities:

Paid Advertising (Google Ads & LinkedIn Ads)

Plan, launch, and optimize paid media campaigns focused on qualified B2B lead generation.
Manage keyword strategies, audience segmentation, A/B testing, and campaign budgets.
Track and report on campaign performance with actionable insights and monthly reporting.
Ensure alignment between campaign efforts, business objectives, and the sales funnel.

Email Marketing & Automation (HubSpot)

Design and manage email campaigns across the customer journey—acquisition, onboarding, retention, upselling, and cross-selling.
Build automation flows tailored to different lifecycle stages using HubSpot or similar platforms.
Maintain healthy, segmented contact lists for precise targeting.
Monitor key metrics (open rates, CTRs, conversions) and drive continuous improvement.
Ensure all communications are aligned with brand tone, style, and visual guidelines.

Content & Communication Support

Craft compelling copy for monthly printed flyers included in client deliveries.
Develop and maintain a structured content calendar across all digital channels.
Collaborate with the design team by providing clear, creative briefs.
Support customer success initiatives with informative, engaging, and well-branded communications.

Strategic Collaboration & Research

Work closely with the Marketing Lead on campaign planning, audience strategies, and client development initiatives.
Support lifecycle marketing strategies aimed at increasing retention and account expansion.
Conduct light market research (events, trends, competitor activity) to inspire new campaigns and content ideas.

Required profile