Offer summary

Qualifications:

At least 2 years of experience in SEM management or a similar role., In-depth knowledge of Google Ads and paid search best practices., Strong analytical skills with the ability to interpret data for decision-making., Excellent communication skills and upper-intermediate English proficiency..

Key responsibilities:

Manage and optimize SEM campaigns to drive measurable results.

Collaborate with data, product, and design teams to enhance marketing strategies.

Analyze performance metrics and provide actionable insights for campaign improvement.

Engage with influencers and manage small PR/media campaigns.

Job description

Connect with us to connect the world.

12Go, being a part of Travelier group, is the leading multimodal online travel agency based in Bangkok, Thailand. Founded in 2012, we offer train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally.

We are seeking a dynamic and experienced Marketing Manger to join our team in the marketing domain.

In the marketing department, decisions are driven by data and grounded in performance metrics to ensure meaningful, measurable results. We value professionals who genuinely care about their work, reject complacency, and continually seek to improve. Here, we operate with perspective over perception and rely on facts rather than opinions to guide our success.

Join us in crafting this exciting journey, where your contribution will be key to our success!

About role:

We are looking for a marketing manager with a primary focus on SEM campaigns. The ideal candidate will have a good understanding of Google Ads, copyrighting, working with influencers & small size PR / media campaigns. They will also possess analytical and creative skills to deliver measurable results while staying on top of industry trends. Scope of work includes collaboration with data, product and design teams within the company.

Requirements

At least 2 years of proven experience as an SEM Manager or in a similar role

In-depth knowledge of Google Ads and paid search best practices
Experience of running marketing campaigns, involving influencers and paid media
Strong analytical skills and the ability to interpret data to make informed decisions
Good business acumen (including market & competitive analysis, forecasting)
Excellent communication and collaboration skills
Upper-Intermediate level of English
Thai native

Skills:

Strong understanding of key SEM performance metrics (CTR, CPC, CPA, ROAS etc.)
Data analytics skills (including comparative analysis of LTV, Repeat rate)
Familiarity with tools to monitor and report on metrics, such as Google Analytics, Google Ads dashboard
Ability to interpret metrics to create actionable insights and improve campaign performance

Nice to have:

Work experience in travel/transport sectors
Proficiency in SQL
Certification in Google Ads or similar platforms

Benefits

Engaging work on a product that enables millions of travelers to book their trips daily;

Full-time remote working - 5 days week, 8 hours per day;
Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
Internal growth and internal mobility opportunities;
Competitive annual leave, sick leave, and public holidays;
Annual company offsite in Thailand;

Required profile