Offer summary

Qualifications:

Bachelor's degree in marketing, communications, or a related field., Minimum 5 years of marketing/advertising experience., Proficiency in digital marketing tools and platforms, as well as Microsoft Office products., Strong project management skills and the ability to work under pressure with tight deadlines..

Key responsibilities:

Plan and develop marketing campaigns aligned with Brand and Line of Business strategy.

Define campaign briefs, timelines, and KPIs while prioritizing campaigns.

Analyze campaign performance and suggest optimizations for improvement.

Coordinate with Brand and LoB marketers to review the status of ongoing campaigns.

Job description

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

Description:

The Campaign Strategist is responsible for developing campaign strategies for all retail divisions and the enterprise. They collaborate closely with Brand and Line of Business (LoB) Marketers to prioritize initiatives and create strategy briefs that clearly outline campaign objectives as well as the customer and distributor journey. The Campaign Strategist also establishes comprehensive marketing plans, which include deliverables, testing methods, target audiences, key performance indicators (KPIs), budget considerations, important deadlines, and metrics for performance monitoring to achieve market goals.

***This role will be titled "Sr. Associate, Marketing Campaign Planning" within our organization.***

Responsibilities

Plan and develop marketing campaigns in alignment with Brand and LoB strategy

Define campaign brief and timelines and works to prioritize campaigns in line with marketing plan and roadmap

Define campaign KPIs and testing strategies

Analyze campaign performance and suggests optimizations

Submits campaign strategy plans to work management platform (WorkFront)

Coordinates with the Brand and LoB marketers to review the status of the ongoing campaigns

Knowledge, Skills, Attributes

A deep understanding of marketing principles

Ability to understand and apply market research and analysis

Knowledge of how to create, curate, and distribute valuable content to attract and engage target audiences

Familiarity with content strategies, SEO, content management systems, and the marketing tech stack

Understanding of brand management to ensure that marketing campaigns align with the identify and values

Ability to think outside of the box, generate innovative ideas and create engaging stories

Understanding of developing and optimizing campaigns to deliver leads and sales generation

Ability to align sales enablement deliverables against campaign strategy to deliver on Marketing Strategy and business objectives

Effective project management skills to oversee the execution of marketing campaigns

Ability to collaborate effectively with functional team members

Proficiency in digital marketing tools and platforms

Qualifications/Education

Bachelor's degree in marketing, communications or related field

Minimum 5 years of marketing/advertising experience

Proficiency with Microsoft Office products

High level of vision, creativity and ingenuity

Demonstrated ability to multi-task, prioritize and effectively manage within a deadline driven environment

Enjoy solving process and architecture challenges

Works well under pressure and tight deadlines

Detail oriented

Professionally curious--desires to learn more about the business and grow in knowledge and capability within the organization and industry; asks why

Employee Benefits:

We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.

Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.

Accommodations for Applicants with a Disability:

If you require an accommodation to complete the application and recruitment process due to a disability, please email martina.winston@protective.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.

Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.

We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.

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