Offer summary

Qualifications:

10+ years of leadership experience in brand marketing, preferably in outdoor or lifestyle sectors., Strong understanding of creating emotional connections between brand and consumer across various touchpoints., Proven experience in brand repositioning with a focus on style and inclusivity., Data-informed and creative, capable of driving performance KPIs while crafting resonant campaigns..

Key responsibilities:

Lead a comprehensive brand repositioning initiative that balances heritage and innovation.

Build and execute a brand strategy that aligns with core pillars like family and mountain sports.

Oversee eCommerce and digital marketing initiatives to enhance brand narrative and support customer acquisition.

Collaborate with product, design, and sales teams to ensure alignment with the elevated brand story.

Job description

Role Summary:

We’re seeking a dynamic, creative, and consumer-obsessed Chief Marketing Officer to lead the evolution of our brand. You’ll champion a refreshed narrative that blends our brand legacy with modern outdoor style and inclusivity. You’ll own and integrate our brand, eCommerce, digital marketing, and product storytelling, while also fostering a deeper emotional connection with our consumers. This is a rare opportunity to join a brand poised for growth and lead transformative work that redefines how the world sees us.

Key Responsibilities:

Drive a comprehensive brand repositioning initiative, infusing every aspect of our storytelling with fresh energy, balancing heritage and innovation, performance and style.

Build and execute a brand strategy that connects deeply with our core pillars: family, mountain sports, and versatility, transforming how our brand shows up in the world, from wholesale to direct-to-consumer experiences.

Serve as the steward of the brand’s emotional core, leading the creative vision for product campaigns, print stories, and digital activations that evoke the unique feelings of mountain life—whether it’s the rush of powder skiing or the cozy après-ski glow.

Lead cross-functional collaboration with product, design, and sales teams to ensure that our products and experiences embody this elevated brand story, bridging technical performance with approachable style for today’s diverse, active consumer.

Ensure our website is the pinnacle expression of the brand, blending immersive storytelling, eCommerce excellence, and seamless shopping experiences that convert, inspire, and build loyalty.

In addition to leading brand marketing, you will:

Oversee eCommerce and digital marketing initiatives, ensuring they not only support conversion and customer acquisition goals but also elevate the overall brand narrative.

Guide product and design teams to ensure products meet evolving customer needs and maintain alignment with our brand vision.

Who You Are:

A brand visionary with 10+ years of leadership experience in brand marketing, ideally in outdoor, lifestyle, or technical apparel.

Deep understanding of how to create an emotional connection between brand and consumer, and how to translate that across every customer touchpoint, from digital to in-store to experiential.

Proven track record in brand repositioning, with an eye for style, inclusivity, and modern relevance.

Data-informed yet highly creative, equally comfortable driving performance KPIs (ROAS, CAC, LTV) and crafting campaigns that resonate deeply.

A collaborative, authentic leader who can inspire teams, build trust, and create an environment where the brand’s emotional core shines.

Passionate about the outdoors and committed to driving growth and brand relevance while honoring Sport Obermeyer’s Aspen roots.

Required profile