Digital Marketing Manager

We are looking to add a Digital Marketing Manager to our team!  

LOCATION: Fully Remote 

REPORTS TO: Director of Marketing 

PAY: $60,000 - $70,000/ annually 

CORE RESPONSIBILITES:  

Lead Destination Pet’s Brand Social Media Strategy: 

• Own and manage all corporate social media channels (e.g., Instagram, Facebook, LinkedIn, YouTube, etc.). 

• Develop and implement a comprehensive brand social media strategy aligned with overall marketing and business goals. 

• Create and curate compelling content that reflects Destination Pet’s voice, values, and service offerings, driving awareness, engagement, and growth. 

• Lead real-time community management efforts, responding to comments, questions, and brand mentions to foster a positive and engaging online presence. 

• Stay informed on social trends, platform updates, and emerging tools to keep the brand relevant and competitive. 

• Analyze performance across platforms and provide actionable insights for optimization and reporting. 

Drive Engagement Across Pet and Vet Centers: 

• Serve as a coach and strategic partner for local center managers, emphasizing the importance of social media engagement and brand consistency. 

• Provide ready-to-use toolkits, templates, guides, and campaign playbooks tailored to the unique needs of local pet and vet centers. 

• Review and assess center-level social performance, offering constructive feedback and recommendations for improvement. 

• Foster a culture of best-in-class social engagement across all centers, aligned with Destination Pet’s brand standards. 

Platform Management and Optimization: 

• Use Sprinklr to manage and monitor social media campaigns, content publishing, listening, engagement, and reporting at both the brand and local level. 

• Create and optimize workflows in Sprinklr for streamlined publishing, moderation, customer care, and analytics. 

• Track and report key performance metrics (e.g., engagement rates, reach, sentiment, ROI) for both Destination Pet and individual centers. 

• Identify trends, opportunities, and potential issues using Sprinklr data and social listening insights. 

Cross-Functional Collaboration: 

• Collaborate with internal content, creative, and paid media teams to ensure cohesive storytelling across platforms. 

• Work with marketing, operations, and customer experience teams to align social strategy with broader organizational initiatives. 

• Partner with regional and local marketing leads to integrate social efforts into comprehensive campaigns across digital, in-store, and experiential touchpoints. 

Training and Enablement: 

• Lead social media training sessions for internal teams and local managers to build confidence and consistency in execution. 

• Provide ongoing support and education around best practices, Sprinklr usage, platform updates, and content trends. 

• Manage relationships with vendors and platforms to ensure tools are optimized and teams are fully supported. 

REQUIREMENTS:  

Education & Experience: 

• Bachelor’s degree in marketing, Communications, or a related field; Master’s preferred. 

• 5+ years of experience in digital marketing, with at least 3 years focused on social media engagement. 

• Proven experience using Sprinklr for campaign management, social listening, reporting, and engagement is required. 

• Strong understanding of each social media platform and its ecosystem (audience, formats, trends, KPIs). 

• Demonstrated ability to grow and engage audiences through organic and paid strategies. 

• Excellent analytical skills and experience with tools like Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and other social analytics tools. 

• Exceptional communication, project management, and interpersonal skills. 

• Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously. 

Preferred Qualifications: 

• Demonstrate a self-starter mentality with the ability to take initiative, work independently, and drive projects forward.  

• Sprinklr Certification(s). 

• Experience in a B2B or B2C enterprise-level marketing environment. 

• Familiarity with influencer marketing or user-generated content campaigns. 

PERKS: 

• Health, vision, dental, long & short-term disability, and Life insurance  

• A Startup mentality company with stable funding 

• 401k match  

• Pet Care discounts  

• Generous Flexible Time Off  

• Opportunity to grow your career with a network of like-minded professionals 

How to Apply: 

• Please submit your resume and portfolio of social media content work (including short-   form video, visuals, and captions). 

• Applications without a portfolio will not be considered. 

• Feel free to include a short video introducing yourself and your pet—we’d love to meet   you both!