Influencer Coordinator

Description

Hybrid Work Model

#LI-hybrid

JOB SUMMARY:

Must be able to commute to Burbank, CA and/or Irvine on a hybrid work model (Tues/Wed/Thurs office days). Reports into Burbank as homebase.

Reporting to the Director, Community, the Influencer Coordinator is an exciting role in the ever-growing success of SEGA’s many IPs and brands globally across various businesses, including games, consumer products, animation, and beyond.

The Influencer Coordinator will support the social media and Marketing team on developing creative and strategic influencer marketing and communications plans for two of our largest brands, ATLUS and RGG. This will include responsibilities such as planning, tactics, content creation, asset development, agency oversight, influencer and community communications, and more. This role is a unique opportunity to help the ATLUS and RGG brands thrive while supporting the success of others and sharing the love of their community of content creators around the globe. The ideal candidate for this role has a minimum of two to four years of Influencer Relations or Community Management experience in the gaming or consumer product industry and is passionate about games and players, OR has the necessary soft skills required to help influencers and communities thrive.

DUTIES AND RESPONSIBILITIES:

• Work with brand marketing, social media, community, public relations, and development teams in the Americas, EMEA, and Japan to drive the overarching creator strategy and campaign narrative for the ATLUS and RGG brands.
• Collaborate with the wider teams regularly, identifying opportunities for engaging influencer-focused content that will resonate with fans of ATLUS and RGG brands.
• Support internal global teams across Licensing, Partnerships and Brand, along with key external partners (Film/TV/Streaming/Animation/Business Partners) with influencer activation support as needed
• Grow and nurture the ATLUS and RGG talent pool, ensuring that we’re reaching all segments of our diverse audience of players.
• Work closely with the Social Media Manager on our paid influencer strategy and take lead on managing influencer marketing strategies.
• Work closely with the Social Media Manager to further grow and develop ATLUS and RGG influencer-facing Twitch and YouTube presence.
• Work with U.S. Influencer and/or Creative agencies in day-to-day operations to execute creative promotions.
• Help develop and project manage the creation and distribution of creator kits tailored to specific products.
• Build an in-house Influencer Program to support content creators of all sizes on Sonic releases and activations.
• Create exciting opportunities for creators to work with the ATLUS and RGG brands to aid in Product or Brand-related campaigns.
• Be a point of contact for content creators and influencers throughout NA.
• Arrange live or virtual events to utilize creators to build the ATLUS and RGG brands while also supporting their own growth.
• Use your expertise of gaming and content strategies to grow the role in a way that evolves the brand and your own professional development.
• Analyze and report earned creator campaign results focusing on quantifiable metrics.
• Performs other duties as assigned.
• Working in-office is an essential function of this position.  This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork.  In-office attendance is required for the following reasons:
  • For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.
  • To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.
  • To enhance the sharing of information necessary to effective job performance and product creation. 
  • To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.

Qualifications

QUALIFICATIONS AND SKILLS:

• 1-3 years of experience in an Influencer Relations role. Gaming industry experience preferred.
• Excellent project management and creative planning skills.
• A strong understanding of influencer platforms such as TikTok, Twitch, YouTube, etc., and a familiarity with the unique workings of each platform.
• Knowledge of the content creation and influencer landscape within the gaming industry.
• Strong verbal, written, and reporting skills.
• Proficient with Photoshop, Excel, PowerPoint, SharePoint, and analytic measurement tools preferred.
• A creative thinker who is open to collaboration and thinking outside-the-box.
• Open to flexible hours while working with overseas teams.
• Ability to work as part of a small and busy team.
• Excellent communication skills, both internally to a wide range of teams as well as externally to creators and the wider public.
• Good existing relationships with a wide range of influencers, from small to large, preferred, and the capacity to manage a growing database of contacts.
• Positive and professional attitude.
• An understanding of social listening tools such as Tubular and Synthesio, and the ability to suggest others where they might be necessary to better improve our insights.
• A passionate gamer with deep knowledge of the ATLUS and RGG brands like Persona, Like A Dragon, Metaphor, Shin Megami Tensei, Raidou, Unicorn Overlord
• Virtua Fighter and FGC experience also a plus 
• A willingness to travel when the situation calls for it.
• Experience working with a Japanese game publisher is a plus.