Search Engine Optimization Specialist
Offer summary
Qualifications:
2+ years of experience in a digital marketing role, preferably in growth marketing or SEO., Expertise in Microsoft Office Excel and PowerPoint., Strong written and verbal communication skills., Experience with analytics tools like Google Analytics and popular SEO tools such as SEMrush or AHREFS..Key responsibilities:
- Monitor search results and organic performance for multiple higher education websites.
- Lead SEO initiatives to increase organic traffic and conversions through content marketing and technical SEO.
- Collaborate with cross-functional teams to prioritize projects and deliver insights.
- Consult with university partners to improve their websites and share performance updates.
Job description
Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
Job Summary:
We're looking for an experienced SEO Specialist to join our SEO Strategy team and play a pivotal role in helping Risepoint grow brand awareness, organic traffic, and new student enrollments for our University partners. As an SEO Specialist, you understand the importance of EEAT, on-page SEO, content marketing and technical SEO and have successfully demonstrated your ability to execute website optimizations that improve rankings.
You’ll work alongside other SEO Specialists on the SEO Strategy team to identify strategic opportunities to grow organic traffic, monitor search results and website performance, and advocate for the most impactful projects to meet key business objectives for your assigned university partners. You'll work collaboratively with a marketing team that consists of product marketing managers, copywriters and UX specialists, as well as multiple technology, product, and design teams.
If you're looking for the opportunity to help universities and students reach new heights, we'd love to hear from you.
What You'll Do:
Monitor search results and organic performance for 15+ higher education websites, identifying opportunities with the highest potential to improve KPIs by completing comprehensive reporting, data analysis and website optimizations.
Lead SEO initiatives that resonate with prospective online students in meaningful ways and successfully lead to more organic traffic and conversions utilizing a mix of content marketing, outreach and technical SEO.
Stay current on digital marketing trends and champion innovation to help inform our SEO strategies and tactics.
Perform keyword research to inform content development and ideate on topics for content marketing.
Collaborate with cross functional teams and deliver insights that help prioritize projects, A/B tests, and website enhancements.
Interface with developers and engineers to improve page speed, page experience and core web vitals.
Complete SEO Audits, create reports and investigate issues when algorithm updates roll out.
Consult with university partners about improvement to their websites and share recommendations that may mutually benefit both parties.
Maintain communication with marketing leadership by sharing updates about SEO initiatives and reporting on performance.
Job Requirements:
2+ years of experience in a digital marketing role; experience in growth marketing or SEO preferred.
Expertise with Microsoft Office Excel and PowerPoint.
Proven ability to think creatively and outside the box.
Excellent written and verbal communication skills to inform, persuade, and hold attention.
Strong organizational skills and ability to manage several projects at once.
Experience with discovering insights using a variety of analytics tools including Google Analytics, Google Search Console, Looker Studio, and Tableau.
Experience working with popular SEO tools (SEMrush, AHREFS, Screaming Frog, etc.) or a willingness to learn these tools.
Nice to Haves:
Experience working in higher education
Passion for Risepoint’s mission, services and community
Knowledge of HTML, CSS and JavaScript
Interest in data analytics (Python/SQL) or data visualization
Familiarity with WordPress or other content management systems
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Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
Risepoint offers the following comprehensive benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical – four options
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
- Rewards & Recognition programs
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
Required profile
Experience
Hard Skills
Other Skills
- Microsoft Excel
- Microsoft PowerPoint
- Organizational Skills
- Communication
- Creativity
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