Offer summary

Qualifications:

Minimum of 10 years of related experience or 8 years with an advanced degree., Bachelor's degree or equivalent experience required., Strong understanding of product marketing and go-to-market strategies., Excellent communication and collaboration skills with cross-functional teams..

Key responsibilities:

Identify products to market in collaboration with suppliers and sales teams.

Develop marketing programs and comprehensive go-to-market strategies.

Create sales tools and train the sales team on product features and benefits.

Monitor and analyze marketing campaign effectiveness and product performance.

Job description

Position:

Technical Product Marketing

Job Description:

What You'll Be Doing:

Work with suppliers and AIS sales team to identify specific products to be marketed to customers.
Propose marketing programs to suppliers to financially support specific product marketing campaigns.
Develop and articulate clear product positioning, messaging, and value propositions that differentiate the product to AIS’ target market.
Develop and execute comprehensive go-to-market (GTM) strategies for product campaigns.
Coordinate with cross-functional teams including sales, supplier management, and marketing to ensure alignment and successful execution.

Content Development:

Generate content for marketing campaigns, including blogs, webinars, eBooks, videos, and social media.
Collaborate with content creators and designers to ensure technical accuracy and brand consistency.

Sales Enablement:

Create sales tools and collateral, such as presentations, case studies, whitepapers, and product demos.
Train the sales team on product features, benefits, and competitive positioning.

Customer Advocacy and Engagement:

Gather customer feedback and data to refine product features and marketing approaches.
Build relationships with key customers to create case studies and testimonials.

Technical Expertise:

Stay up-to-date with the latest technological trends and advancements relevant to the product.

Performance Metrics:

Monitor and analyze the effectiveness of marketing campaigns and product performance.
Use data to optimize marketing strategies and improve ROI.

What We Are Looking For:

Typically requires a minimum of 10 years of related experience with a 4 year degree; or 8 years and an advanced degree; or equivalent experience.

Work Arrangement: Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership.

What’s In It For You :

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
And more!

Annual Hiring Range/Hourly Rate:

$138,900.00 - $165,000.00

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:

US-CO-Colorado (Remote Employees)

Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion.

Time Type:

Full time

Job Category:

Sales

EEO Statement:

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

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