Product Marketing Manager- TLV

Description

Gloat’s marketing team is the voice of our brand—driving awareness, demand, and engagement across every stage of the customer journey. We combine creativity with data to tell powerful stories and fuel global growth.

This is a high-impact, high-visibility role reporting to the Director of Product Marketing. In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Sales, and Customer Success to deliver business-driving go-to-market initiatives.

Responsibilities

• Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for Gloat’s current products and upcoming product launches
• Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver Gloat’s value proposition to customers and prospects
• Product Launch Activations & Campaigns - Maximize impact of Gloat’s product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy
• Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.)
• Competitive Intelligence - Research and understand the competitive landscape and Gloat’s competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
• Product Insights & Case Study Development - Work collaboratively with Gloat’s Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively 
• Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs
• Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings

Requirements

• 5+ years of relevant work experience in product marketing- we’re looking for someone who’s a strong communicator, great at analyzing information and pulling out relevant insights, and who’s able to understand different personas and tailor message and collateral accordingly
• Effective track record of collaborating with cross-functional teams. In this role, you’d work with Product, Customer Success, Data Science, and B2B Sales teams to create GTM strategies and campaigns
• Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
• Stand out verbal and written communication skills
• Strong project management and organizational skills
• Curiosity - a desire to understand our buyers and the challenges they face, as well as the growing and changing competitive market
• Previous start-up experience is a huge plus
• Bachelor’s degree or equivalent experience
• This hybrid position requires commuting to our TLV office 3 days a week.

At Gloat, we believe that building the most important company in the history of human capital begins with having a diverse and inclusive workforce ourselves. This means that we look for individuals who can bring unique strengths, perspectives, skills, and backgrounds to our existing teams. Gloat is proud to be an Equal Opportunity Employer, and does/will not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.