Personal PR & Branding Executive (Fully Remote) at Home Alliance

Role Description:

We are looking for a proactive and detail-oriented Personal PR & Branding Executive to support and elevate the personal brand of a high-profile individual. This role is responsible for executing day-to-day communications, managing media presence, and ensuring brand alignment across public appearances, digital platforms, and strategic opportunities. The ideal candidate is a polished communicator with strong instincts in media, social content, and brand development, capable of operating in high-pressure, high-visibility environments with discretion and precision.

Key Responsibilities:

Brand Development & Consistency

• Support the execution of the personal brand strategy based on defined positioning and narrative.
• Ensure consistent voice, tone, and visuals across all touchpoints (social, interviews, events).
• Monitor trends and opportunities for alignment or positioning shifts.

PR & Media Outreach

• Assist with crafting press kits, bios, pitch decks, and media briefs.
• Research and pitch relevant speaking engagements, interviews, features, and podcast opportunities.
• Track coverage and maintain relationships with media contacts.

Social Media Management

• Curate, schedule, and publish content across key personal channels (LinkedIn, Instagram, X, etc.).
• Work with creative teams (designers, video editors) to develop engaging and on-brand content.
• Monitor analytics and engagement metrics; recommend data-driven improvements.

Content Development

• Assist in writing social copy, talking points, blog posts, and opinion pieces.
• Support ghostwriting efforts for thought leadership or editorial contributions.
• Maintain a content calendar and ensure timely, strategic posting.

Events & Appearances

• Coordinate logistics and preparation for public appearances, panels, red carpet events, or keynotes.
• Ensure consistent personal brand presentation (dress, messaging, presence).
• Work with agents, stylists, and management where applicable.

Reputation & Image Management

• Monitor public sentiment and flag potential reputational risks.
• Assist with crisis communications planning and execution if needed.
• Help manage online presence, including Wikipedia pages and public listings.

Must-Have Skills:

• Bachelor's degree in communications, PR, Marketing, Journalism, or related field.
• 5+ years of experience in PR, personal branding, or executive communications (C-suite level preferred).
• Excellent writing, editing, and storytelling skills.
• Strong knowledge of social media platforms and digital branding strategies.
• Experience working with media, influencers, and publicists.
• High degree of professionalism, discretion, and confidentiality.
• Creative, resourceful, and detail-oriented with strong project management skills.
• Fluent in English and Russian (Multi languages are a plus)