Offer summary

Qualifications:

Bachelor’s degree in Communications, Marketing, Business, New Media, or Public Relations., Proven experience in social media marketing or as a digital media specialist., Excellent writing, editing, and communication skills., Knowledge of social networking, analytics tools, web design, and online marketing..

Key responsibilities:

Develop and implement a comprehensive social media strategy aligned with company goals.

Create, curate, and manage content across various social media platforms.

Engage with the community and respond to users to cultivate leads and sales.

Analyze performance metrics and adjust strategies as needed.

Job description

This is a remote position.

Key Responsibilities:

1. Social Media Strategy Development: Develop and implement a comprehensive social media strategy that aligns with the company's brand, goals, and objectives.

2. Content Creation and Curation: Create, curate, and manage all published content (images, video, written) across various social media platforms.

3. Community Engagement: Monitor, listen, and respond to users in a “social” way while cultivating leads and sales.

4. Brand Representation: Represent the company in a positive and authentic way across digital channels.

5. Performance Analysis: Analyze key metrics and tweak strategy as needed. Utilize social media marketing tools for analysis and reporting.

6. Trend Monitoring: Stay up-to-date with current technologies and trends in social media, design tools, and applications.

7. Campaign Management: Plan, execute, and measure experiments and conversion tests. Manage and oversee social media advertising campaigns.

8. Collaboration with Other Departments: Collaborate with marketing, sales, and product development teams to manage reputation, identify key players, and coordinate actions.

9. Influencer Outreach: Develop relationships with influencers to create a network for promoting the company's products or services.

10. Crisis Management: Monitor and respond to crises on social media platforms, ensuring the company's reputation is maintained.