Director of Public Relations (PR) Brand Performance Growth

Director of Public Relations

Brand Performance Growth

Who are we?

Access Newswire is a premier provider of communications and compliance technology solutions that are designed to help organizations tell their stories globally. Our comprehensive solutions are used by thousands of corporations around the world, all of which rely on our industry leading newswire ACCESSWIRE®, IR website architecture, virtual live events, and compliance technologies. Founded in 2006, Access Newswire is a publicly traded company (NYSE: ACCS) headquartered in downtown Raleigh, NC.

Access Newswire is a special company comprised of people proud of their past, and excited about their future. Above all, we are defined by the character and integrity of our people. As we work to serve our valued customers, we are always mindful of the importance of advancing through our personal integrity, our shared values, and our consistent ethical and honest business conduct.

At ACCESS Newswire, we’re committed to helping brands break through the noise and achieve measurable growth. We combine innovative strategies with data-driven insights to drive brand awareness, engagement, and ROI across all marketing channels. We're seeking a passionate and experienced Director of Public Relations, Brand Performance Growth to join our dynamic team and lead initiatives that directly impact brand success.

As the Director of PR, Brand Performance Growth, you will play a critical role in strategizing, executing, and optimizing multi-channel campaigns designed to enhance brand performance and fuel business growth. You’ll work closely with cross-functional teams—including marketing, sales, analytics, product, and creative—to identify opportunities, implement best practices, and monitor results by performing the following duties.

A Day In The Life:

• Develops and executes brand growth strategies across digital and traditional marketing channels to meet key performance objectives (KPIs).
• Monitors and analyzes brand performance metrics, market trends, and consumer insights to inform decision-making.
• Collaborates with creative, content, and digital agency team to deliver integrated marketing campaigns that drive awareness, engagement, and conversion.
• Leads testing and optimization strategies (A/B testing, audience segmentation, channel mix) to improve campaign effectiveness.
• Identifies growth opportunities within new and existing markets and recommend tactical plans to capture them.
• Manages budget planning, forecasting, and allocation across campaigns to maximize ROI.
• Provides regular performance reporting, insights, and strategic recommendations to senior leadership.
• Oversees brand health tracking, competitor analysis, and market intelligence to stay ahead of industry trends.
• Builds and maintain strong relationships with external partners, agencies, and vendors to support growth initiatives.

About You:

Knowledge, Skills & Abilities

• High level of positivity and energy to work in a quick-moving and fast changing team-focused environment
• A passion for brand storytelling and driving impactful results
• Excellent project management and organizational skills with the ability to prioritize and manage multiple initiatives
• Strong communication and presentation skills with the ability to translate data into actionable insights
• Strong analytical mindset with expertise in marketing analytics, data interpretation, and performance optimization
• Experience working with cross-functional teams and managing multi-channel campaigns
• Proven track record of delivering measurable brand growth and improving key performance indicators
• Proficient in digital marketing platforms (Google Analytics, SEMRush, Marketo, paid & social advertising, email marketing) and campaign management tools

Education & Experience

• 5-7+ years of experience in brand marketing, growth marketing, or performance marketing roles, preferably within B2B or high-growth environments
• Industry experience in Public Relations preferred

Perks & Benefits

• Unmatched growth and learning opportunities
• 100% company paid medical coverage, with optional dental & vision benefits
• 100% company paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 100% company paid Telemedicine
• Employee Assistance Program & Health Advocate available for all employees
• Flexible Spending Account (FSA) & Health Savings Account (HSA)
• Company discounts on social & entertainment
• 401(k) with match
• Generous vacation policy
• Be a part of a growing company
• A culture that fosters ownership, autonomy, and continuous learning

Access Newswire is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.