Content Director, Physician-Facing Programs

Content Director, Physician-Facing Programs 

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.  
 
Location: Remote

Job Summary  
We are seeking a dynamic and visionary Content Director to lead our content strategy and development initiatives for programming to support practice staff at the point of care. This role requires a strategic thinker with a proven track record of creating compelling content that drives brand engagement and achieves business goals. The Content Director will oversee digital content creation for physicians, MAs/NPs and admins in the practice setting, manage a team of content professionals, and collaborate with various departments to ensure alignment with our overall marketing strategy. 

What You’ll Do  

• Develop and Implement Content Strategy: Create and execute a comprehensive content strategy that aligns with our brand vision and business objectives. 

• Lead Content Creation: Oversee the development of editorial calendar and high-quality content assets for PatientPoint programs place-based in offices to be seen by busy office staff. Maintain a consistent brand voice and messaging. 

• Team Management: Lead a team of content editors. Provide guidance, feedback, and professional development opportunities to team members. 

• Collaboration and Alignment: Work closely with marketing, product, and design teams to ensure content supports broader company initiatives and maintains consistency across all touchpoints. In particular, be a versatile player who can think through key idea and benefits of campaigns from both the needs of the patient and physician audience. 

• Content Optimization: Monitor and analyze content performance using outcome metrics or research initiatives. Utilize insights to refine strategies and improve content effectiveness. 

• Budget Management: Manage content budgets, allocate resources effectively, and ensure projects are delivered on time and within budget. 

• Industry Trends and Innovation: Stay updated with industry trends, emerging technologies, and best practices in content marketing. Drive innovation and incorporate new ideas into content strategies. 

What We Need: 

• Proven Experience: 8+ years of experience in content creation, with a minimum of 3 years in a leadership or director role. Experience in managing large-scale content projects and teams is essential. 

• Healthcare Experience: Strong track record of developing content to support healthcare communication initiatives, especially practitioners. Expertise in key aspects of how health systems and practices manage the business of medicine is a must. 

• Strategic Thinking: Strong ability to develop and implement strategic content plans that align with business objectives. 

• Excellent Communication Skills: Outstanding written and verbal communication skills with the ability to craft clear, compelling, and persuasive content. 

• Analytical Skills: Proficiency in analyzing content performance metrics and using data to drive decision-making and strategy adjustments. 

• Leadership Abilities: Demonstrated experience in leading, mentoring, and motivating a team. Ability to foster a collaborative and high-performance work environment. 

• Project Management: Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines. 

• Creativity and Innovation: A creative mindset with a passion for storytelling and innovative content solutions. 

Desired Qualifications: 

• Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. A Master’s degree or relevant certifications is a plus. 

• Industry Experience: Experience in digital signage content development is advantageous. 

• Technical Proficiency: Familiarity with content management systems (CMS), taxonomies, and digital marketing tools. 

• Portfolio: A strong portfolio showcasing diverse content formats and successful projects. 

What You’ll Need to Succeed: 

• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and challenges. 

• Collaboration: Strong interpersonal skills with the ability to work effectively with cross-functional teams and build relationships with stakeholders. 

• Problem-Solving: Proactive approach to identifying issues and finding creative solutions. 

• Passion: A genuine passion for content creation and a commitment to delivering exceptional quality.

If you’re a strategic thinker with a knack for storytelling and a drive for excellence, we invite you to apply for the Content Director, Physician-Facing Programs position and lead our content initiatives to new heights. 

Base Salary Band: $87,800 - $138,000

Compensation: At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint’s total compensation package for employees. For additional details on our total benefits package, please review the section “About PatientPoint” at the end of this job description.