Offer summary

Qualifications:

1+ year of experience in CRM/email marketing., Basic skills in creating and editing emails and push notifications., Knowledge of CAN-SPAM, GDPR, and CCPA compliance requirements., English level B2. .

Key responsibilities:

Creating and launching direct campaigns through email, mobile push, app inbox, and in-app.

Tracking channel performance and preparing reports on marketing campaign effectiveness.

Analyzing user behavior to develop new campaigns and generate hypotheses for automation.

Collaborating with creative marketers, designers, and product teams to launch campaigns.

Job description

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners —reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people confidently speak, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless growth opportunities, Promova is more than a workplace — it’s a movement.

We are currently looking for a Retention Marketing Manager to join the Promova team. The primary goal of this role is to build effective communication with customers, enhance their user experience, and help them achieve their language-learning goals.

Your Area of Influence:

Creating and launching direct campaigns through the following channels: email, mobile push, app inbox, and in-app.
Improving conversion rates across these channels.
Tracking channel performance and preparing reports on the effectiveness of marketing campaigns.
Analyzing user behavior to develop new campaigns and generate hypotheses for automation.
Collaborating with creative marketers, designers, and product teams to launch new automated and manual campaigns.

What You’ll Need:

1+ year of experience in CRM/email marketing;
Experience working with email campaigns (mobile push, app inbox, and in-app experience are big pluses).
Basic skills in creating and editing emails and push notifications.
Experience working with any ESP (Customer.io, Reteno, eSputnik is a big advantage).
Ability to analyze CR/OR/CTR metrics.
Knowledge of CAN-SPAM, GDPR, and CCPA compliance requirements.
Understanding of audience segmentation principles.
Knowledge of IP and domain reputation management.
Ability to generate and validate hypotheses.
English level B2.

Would Be a Plus:

Basic skills in creating reports in Amplitude/Tableau/GA.
Basic Figma skills.
Experience in user segmentation.
Experience working with mobile apps.
Experience in campaign automation.
Experience with Rebill rate/ Cancel flow is a significant advantage.
Experience in creating a content plan for marketing channels.

What We Offer:

Engagement with an audience of over 8 million users per month, enabling the generation of a large number of hypotheses.
Management of 4 communication channels (email, push notifications, in-app & notification center) across 3 platforms simultaneously (iOS, Android & web).
A great opportunity to implement your ideas and influence communication with the user base.
Work with audiences from different regions, offering an excellent chance to engage with various markets, offers, and news hooks.

Corporate Benefits:

🎓 Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼 Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️ Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.