Marketing Strategy Consultant - EnGen

Company :

Job Description : 

GENERAL OVERVIEW:  

enGen, a fully owned subsidiary of Highmark Health and a leading provider of administrative and clinical technologies to health plans and health systems, is seeking an experienced full stack B to B marketer to help drive its growth efforts.   This role is responsible for supporting the growth of enGen clients, products/services, and revenue through positioning enGen as an industry leader and thought leader in the health care technology category, building brand awareness and consideration for the brand, and generating demand though effective B to B lead generation marketing.  The individual in this role will partner closely with the enGen strategy leader and their team to develop a deep understanding of the business and product suite to inform marketing strategy development, including brand and product positioning, value propositions and proof points, target audience strategies, and key messaging themes.  Marketing strategies to include efforts for brand building and product marketing efforts to drive awareness and consideration (including thought leadership), influencer marketing to gain traction with research and consulting firms, industry events, and lead generation.  Works collaboratively with teams in Highmark’s in-house agency, as well as teams from brand, line-of-business marketing, engagement and retention marketing, media, digital product, and corporate communications in marketing planning and execution.   

ESSENTIAL RESPONSIBILITIES:  

• Serves as key member of the enGen Strategy team (Reports to Director of B to B Marketing with dotted line to EnGen VP of Strategy)
• Demonstrates an intimate understanding of the organization’s strategic direction, operations, products, needs of prospects, customers, and stakeholders, and goals
• Partners effectively with enGen leadership and other marketing and communications shared services teams (e.g., in house agency, media strategy, digital, marketing ops) to develop effective marketing strategies, plans, and campaigns, driven by brand and acquisition goals
• Sets priorities with marketing strategies and plans and executes accordingly
• Partners with strategy team to develop a strong and differentiated enGen brand positioning, value propositions, and value proof points
• Defines key content themes, messaging pillars, and content formats across channels, including sales, web, digital/social marketing, email, and events; collaborates with Communications teams and other content developers to ensure consistency
• Develops and executes effective thought leadership strategies and partners with Highmark Corporate Communications to ensure effective media outreach
• Develops influencer marketing strategies to include ratings and tech research companies (e.g., KLAS, Gartner), third party awards organizations, and major consultants
• Develops scalable event activation approaches and toolkits
• Sets up test and learn marketing approaches and measures campaign effectiveness to drive higher performance
• Plans for and effectively uses qualitative, quantitative, Voice of the Customer, and data insights to inform strategies
• Uses segmentation data and/or personas to inform content strategy and/or content deliverables
• Analyzes customer journeys to align content with each stage
• Stays updated on industry trends, competitive strategies, and emerging platforms
• Uses a strong marketing process discipline to include marketing strategies, strategic briefs, editorial calendars, and organizational approaches to ensure strong execution
• Other duties as assigned or requested.

EDUCATION

Required

• Bachelor's degree

Substitutions

• 7 years of relevant experience

Preferred

• MBA or other Master’s degree in related discipline.

EXPERIENCE

Required

• None

Preferred

• Agency with account management or a functional discipline (e.g., direct marketing or digital).
• Brand or product management in retail, consumer packaged goods or services sector.
• Health care – insurance or provider
• Proven success in launching new products or product life cycle management.
• Understanding of consultative selling.
• Professional experience using technology, tools, and AI in a Marketing function.

SKILLS

• Has a charismatic, creative, and positive work ethic, inspires others, and models the organizations core behaviors.  Passionate about partnership, building relationships, and leading through influence
• Demonstrates strong strategic acumen
• Demonstrates exceptional written and verbal communication skills
• Has experience with a full stack of marketing skills to include brand positioning, value proposition development, product marketing, CRM, and lead generation
• Analytical and problem solving skills, including using market segmentation, market and competitive assessments, audience assessments, options analysis, and campaign performance assessments
• Successfully partners in a heavily matrixed environment
• A proactive self-starter with the ability to work under pressure in a fast-paced environment independently or with a team
• Comfortable with ambiguity and developing new strategic approaches
• Exceptional consultative, conflict resolution, and negotiation skills

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based or Remote

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times.  In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. 

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:

Pay Range Maximum:

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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