Director, Experience Strategy

As the Director, Experience Strategy, you will be a key leader within Merkle’s strategic marketing team, responsible for guiding clients through transformative customer experience strategies. You will oversee 1–2 major accounts, aligning closely with client stakeholders to ensure that all marketing programs are strategically sound and aligned with business objectives. 

 
This role sits at the intersection of business consulting, transformational strategy, and CRM. You will lead the vision for client relationships, define go-to-market strategies, and develop roadmaps that integrate creative and analytical thinking to drive measurable results. 

Key Responsibilities 

• Lead the development and delivery of strategic, omni-channel marketing plans across digital channels (including email, SMS, website, app, push). Expertise in content and UX. 

• Serve as a subject matter expert in digital marketing, CRM, and customer experience management (CXM). 

• Translate emerging marketing trends and technologies into actionable strategies for clients. 

• Build and maintain trusted, long-term relationships with senior client stakeholders. 

• Ensure delivery of meaningful client value through innovative thinking, best practices, and cross-functional collaboration. 

• Lead strategists and cross-functional teams to deliver high-quality work on time. 

• Collaborate with internal teams (account management, creative, analytics, operations) and partner agencies to ensure feasibility and alignment of strategic plans. 

• Identify and track key performance indicators to demonstrate the impact of strategic initiatives. 

Qualifications 

• Bachelor’s degree required. 

• 8–12 years of experience in data-driven marketing, with a focus on using data to drive results across digital channels. 

• 3–5+ years of experience in an agency or consulting environment. 

• Proven ability to develop and sell strategic marketing solutions. 

• Strong analytical skills with hands-on experience using data and research to inform decisions. 

• Proficiency in Excel, PowerPoint, and marketing research tools. 

• Excellent storytelling, presentation, and client-facing communication skills. 

• Ability to synthesize complex data into clear, actionable insights. 

  Comfortable working in a matrixed organization with a high degree of autonomy. 

• Experience across multiple verticals such as Insurance, Financial Services, Health, Pharma, Automotive, Travel, B2B, and High Tech. 

The annual salary range for this position is $113,000-$182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-CP1 #MERKLE #LI-REMOTE

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.