Offer summary

Qualifications:

2-3 years of experience in managing social media campaigns., Strong creative skills for content production that align with the brand's aesthetic., Familiarity with Facebook Business Manager and ads platforms., Genuine passion for social media and women's fashion accessories..

Key responsibilities:

Audit and analyze existing Facebook and Instagram accounts and ad campaigns.

Develop a comprehensive social media and paid advertising strategy to enhance sales growth.

Create and oversee ad campaigns across platforms such as Facebook, Instagram, and TikTok.

Monitor key performance indicators (KPIs) and optimize campaigns to enhance overall performance.

Job description

This is a remote position.

Scope

10-15 hours/week
Monday to Friday, flexible, Charlotte, NC time

Client Overview

Join a thriving women's accessories ecommerce brand as a Part-Time Social Media Specialist. This is an opportunity to collaborate closely with the founders, contributing to the brand's growth through strategic social media marketing. If you have a passion for fashion, a knack for social media, and a desire to make a direct impact on a small business, we want to hear from you.

As the Social Media Specialist, you will take ownership of the brand's presence on major platforms, crafting engaging campaigns to captivate our target audience. Your primary focus will be on driving traffic, generating leads, and boosting sales through both paid advertising and organic social media efforts. Beginning with an audit of previous strategies, you will develop an optimized plan before implementing new campaigns and content that resonate with our audience. This role requires a metrics-driven approach, making it an ideal opportunity for someone enthusiastic about social media marketing.

Responsibilities

Audit and Analyze: Review and analyze the performance of existing Facebook and Instagram accounts and ad campaigns.
Strategic Planning: Develop a comprehensive social media and paid advertising strategy to enhance sales growth.
Campaign Management: Create and oversee ad campaigns across platforms such as Facebook, Instagram, and TikTok.
Creative Content Production: Design compelling social media content and assets that effectively engage our target audience.
Performance Tracking: Monitor key performance indicators (KPIs) and optimize campaigns to enhance overall performance.

Requirements

Experience: 2-3 years of hands-on experience in managing social media campaigns.
Creative Skills: Strong creative skills for content production that align with the brand's aesthetic.
Technical Proficiency: Familiarity with Facebook Business Manager and ads platforms.
Analytical Mindset: Understanding of marketing KPIs and the ability to optimize campaigns based on data analysis.
Passion: Genuine passion for social media and a keen interest in women's fashion accessories.
Initiative: Self-starter who can work independently to drive measurable results.