Organic Marketing and Google Ads Specialist - (Ops)

KEY RESPONSIBILITIES:

• Coordinate with internal teams to ensure client requirements and expectations are met and teams are working towards meeting and exceeding the client’s expectations.
• Consistently monitor the client's ROI and create and implement (together with other teams) effective marketing strategies and solutions to address issues affecting growth and ROI.
• Meet regularly with practice owners (at least once a quarter) to understand their needs, discuss marketing strategies, highlight the teams' online marketing efforts, and prove the ROI generated by online marketing initiatives.
• Present and review month-end reports with practice owners as needed.
• Manage up to 60-75 client websites simultaneously.
• Conduct monthly analyses of client websites to identify issues impacting overall performance and growth.
• Perform keyword research, understand the intent behind keywords, and recommend target keywords the website should target.
• Address client inquiries, concerns, and even frustrations related to online marketing and Google Ads via phone and email.
• As needed, assist other internal teams and senior management in writing talking points (for meetings and calls) and write email drafts.
• Launch, manage, and oversee Google Ads campaigns (primarily Search Ads) aimed at generating high-quality leads and conversions according to client requirements. Continuously optimize campaigns based on performance data and provide detailed performance reports with actionable insights to clients.

SKILLS, QUALIFICATIONS AND EXPERIENCE:

• A minimum of 1 year of hands-on experience in creating organic online marketing solutions.
• A minimum of 1 year of hands-on experience in creating from scratch Google Ad campaigns (Search Ads)
• A minimum of 1 year of hands-on experience in analyzing and interpreting data reported from both Google Search Console and GA4.
• Excellent understanding of Google quality guidelines (such as EEAT, People-first content, Google Search Essentials, etc.).
• Hands-on experience creating reports using Google Looker Studio.
• Excellent written and verbal communication skills (English), with the ability to articulate complex marketing technologies and concepts clearly and confidently to diverse audiences.
• Ability to work quickly and calmly under pressure.

• You must cover 8 hours per work day and cover 40 hours per standard work week (Monday to Friday)
• You will be required to work 8 hours between 4:30 PM and 5:00 AM (The following day - Sri Lanka Standard Time) Monday to Friday.
  • You must define your work schedule ahead of time within the above time frame and adhere to it without fail.
  • You can not work on weekends. 
• While employed with Bizycorp, you must have a calm and quiet work environment, a dedicated device (desktop or laptop), and a headset (with microphone) to conduct your work. 
• You can not use a tablet or mobile to carry out tasks.
• A high-speed and stable internet connection is sufficient to have a stable video meeting via Zoom
• Your work device must have Zoom, Chrome and Firefox, Slack, Anti-Virus Software, and a Mail Client (Outlook, Thunderbird, Mac Mail, etc.) pre-installed. If hired, the company will require you to install other software as and when required.
• You can not be employed for another company while employed under Bizycorp. 

• WFH - Work from the comfort of your own home. 
• EPF/ETF - Each employee would be enrolled in the EPF/ ETF as per the Sri Lankan labor law
• Legitimate work-at-home company - Bizycorp adheres to the Sri Lankan Shop and Office Act.
• Monthly remuneration - Starting from: 140,000 - 162,500 LKR (Inclusive of Basic + Fixed allowances). 
• You will be eligible for a probation confirmation increment after 06 months. (Conditions apply). 
• Confirmed employees will be subjected to performance reviews and possible increments every 12 months. (Conditions apply). 
• Paid Leave, Training & Certification programs, Annual Rewards (Based on company growth and individual performance - Conditions Apply), Overtime compensation programs plus many more…
• Exposure to international clients and opportunities for growth and knowledge in the various fields related to online marketing.
• You will be part of a diverse team of 250+ employees who come from multiple cultures and backgrounds worldwide, including Sri Lanka, Pakistan, the United States, and Canada.

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time. However, we are committed to providing guidance to all hired employees when such changes are implemented.

Bizycorp is proud to be an equal-opportunity employer. All qualified candidates who meet the requirements will be considered for employment regardless of race, color, religion, sex, national origin, or disability. 

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