Head of Marketing

Location:

Global (Candidates with experience in EU & UK, Middle East, Latin America, or Asia markets)

About Us

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 7 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite.

The Role

We’re looking for a visionary and data-driven Head of Marketing to lead regional marketing strategies, performance campaigns, brand storytelling, and community building across one or more of our key target markets: EU & UK, Middle East, LatAm, and Asia.

Key Responsibilities

1. Own and scale full-funnel marketing strategies across digital, social, influencer, and offline channels.

2. Develop localized brand positioning and campaigns tailored to regional Gen-Z audiences.

3. Collaborate closely with creative, performance, content, and product marketing teams.

4. Drive customer acquisition, retention, and engagement through data-backed decisions.

5. Oversee regional budget allocation, performance reporting, and campaign optimization.

6. Build and manage high-performing, cross-functional marketing teams.

7. Establish key media and influencer partnerships to increase brand visibility.

What We’re Looking For

1. 7+ years in marketing leadership, ideally in fashion, DTC, or youth-driven consumer brands.

2. Demonstrated success driving brand growth and community engagement in EU & UK, ME, LatAm, or KR.

3. Strong grasp of social platforms, content strategy, and cultural nuance across markets.

4. Hands-on experience with paid media, lifecycle marketing, and brand development.

5. Excellent communication, leadership, and stakeholder management skills.

6. Fluency in English; regional languages are a plus (e.g., Spanish, Arabic, Korean, French).