Offer summary

Qualifications:

Bachelor's degree or higher in electrical, mechanical, or industrial engineering., 3+ years of experience in product marketing management within the motion control or related high-tech fields., Experience in planning and executing global product launches and creating technical marketing materials., Strong leadership, project management, and presentation skills, with a growth mindset..

Key responsibilities:

Develop and execute go-to-market strategies and plans for product launches.

Create and manage technical marketing and sales enablement materials, including videos and presentations.

Conduct market research, customer interviews, and competitive analysis to inform strategic decisions.

Collaborate with internal teams and external stakeholders to organize marketing events and gather market intelligence.

Job description

Description

We are seeking a dynamic Product Marketing Manager (PMM) to lead the company’s go-to-market activities, position the company’s product offering for long-term global success, and deliver market intelligence to internal stakeholders. The PMM role is both strategic and hands-on. Inside the organization, the PMM interfaces regularly with marketing communications, sales and technical support, product management, and executive management. Outside the organization, the PMM regularly interfaces with customers, partners, and industry experts.

Key Responsibilities

Go-to-market strategy, planning, and execution

Create go-to-market plans for the company’s product offering and launches, work in collaboration with stakeholders to execute them
Create outlines for key marketing events (e.g. tradeshows, seminars), work in collaboration with stakeholders to execute them

Technical marketing and sales enablement materials

Create and manage a portfolio of technical marketing materials: videos, presentations, website and social media content, white papers, etc.
Create and manage a portfolio of sales enablement materials for colleagues and partners. Periodically present updated materials and provide sales training
Define and manage processes for material creation and updates

Market intelligence

Conduct market research to develop a deep understanding of market trends, needs, potential, opportunities, and threats
Customer and partner interviews
Attend tradeshows, conferences, and industry events
Competitive analysis
Analyze market reports and public domain information
Generate reports for internal stakeholders based on your research and analysis. Highlight insights and recommendations to help inform management decisions

Requirements

Key Skills and Qualifications

· 3+ years’ experience in a product marketing management role in the motion control field or an adjacent field e.g. semiconductor manufacturing equipment, laser processing equipment, industrial robotics

· Experience planning and executing product launches in global high-tech industrial markets

· Experience creating technical marketing materials including promotional videos

· Strong leadership, project management, and presentation skills

· A growth mindset – desire to continually learn, adapt, and improve

· Bachelor’s degree or higher in motion control related engineering field e.g. electrical, mechanical, industrial

· MBA or MOT degree – advantage

Travel

· Overnight international and domestic travel up to 25%

Required profile