Brand Manager, Equity

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Brand Manager, Equity

Reporting to the Director of Equity and Communications, this role specializes in analyzing brand performance, market trends, competitor activities, and media to shape effective brand strategies. The Brand Manager will also lead packaging design optimizations and oversee the marketing A&C budget to ensure financial alignment with strategic goals.

Key Responsibilities:

30%: Packaging Design / Visual Identity Refresh – Serve as the marketing lead on packaging design projects that enhance brand equity, from ideation to launch. Brief the Creative team and external agencies on design requirements, utilizing defined RAPID roles to manage the process and secure necessary feedback and approvals. Leverage consumer testing to validate designs as needed and collaborate with legal and regulatory to ensure compliancy. Maintain strong collaboration with PCM through regular project touchpoints, ensuring that marketing milestones are achieved on schedule.

25%: Awareness Media Performance – Optimize our paid media strategy through continuous performance monitoring and actionable improvement recommendations addressing performance lags and creative fatigue. Manage brand inputs in the media trafficking document, collaborating with the Social Media Manager and Influencer Manager to refresh creative assets and leading copywriting initiatives. Maintain a strong understanding of media best practices, analyze competitive trends, and organize learning sessions with media partners in collaboration with our media agency.

25%: Strategic Analytics – Serve as the marketing expert on brand, competition, category, and consumer insights by (1) conducting regular analyses and synthesizing key findings on a monthly, quarterly, and annual basis, and (2) creating a suite of user-friendly reports for the broader marketing team. Lead consumption inputs for marketing department. Oversee KPI & ROI reporting across the paid, owned, and earned media ecosystem, collaborating with marketing peers for input and distributing quarterly KPI reports to the marketing organization.

20%: Budget – Oversee marketing A&C budget tracker, inclusive of tracking and reconciling monthly budgets to ensure accurate financial reporting. Support annual planning & JF/SF rephasing by proactively communicating milestones and deliverables to key stakeholders, facilitating timely task completion. Foster strong relationships with cross-functional partners in finance and marketing, elevating issues and proposing recommendations as needed.

Key Competencies:

• Strong grasp of brand architecture and portfolio management.

• Demonstrate outstanding analytical and problem-solving skills with a strong sense of data synthesis.

• Strong understanding of the paid media landscape.

• Excellent working knowledge of the competitive landscape, especially small to mid-scale food CPG brands

• Exceptional collaborator with a keen sense of building relationships with internal and external stakeholders. This role will oversee key agency partnerships.

• Exceptional aesthetic judgment with a strong attention to detail

• Outstanding communication skills, both written and verbal

• Ability to adapt and pivot swiftly

• Master of multitasking with a keen sense of organization

Minimum Qualifications:

• Bachelor's degree in a related field such Marketing, PR, Advertising. Passion for CPG industry.

• 5+ years of brand marketing experience in food, beverage, beauty, or health & wellness brands

• Excellent understanding of a brand’s equity ecosystem, and how all the touchpoints work together to drive awareness; previous experience contributing to paid media plans

• Knowledge and experience of managing a P&L

• Experience managing packaging design, inclusive of strong project management

• Experience managing paid media initiatives, inclusive of tactically executing media plans

• Advanced proficiency in Microsoft applications, including PowerPoint, Word and Excel

Preferred Locations:

• Based in San Diego, CA

• East Hanover, NJ

• Remote, USA

The base salary range for this position is $117,400 to $161,425; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and  Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.  

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

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