National Shopper Marketing Manager

Work Location San Francisco, CA, Chicago, IL, Dallas, TX

Position Purpose

Under minimal supervision, the National Shopper Marketing Manager leads, oversees and develops both short-term and long-term strategic plans to meet the diverse needs of our top key National Account and E-Commerce customers, with a primary focus of growing the Delicato and Transcendent Wine Portfolios. This role must interface, influence, and provide input across the National Zone, Customer Development and Transcendent Wine Sales Teams. The National Shopper Marketing Manager also works collaboratively with the Brand, Marketing Services, Digital Marketing and National Trade Marketing teams within Delicato, with the goal of exceeding business plans and performance objectives.

Functional Responsibility

• Manages and monitors day-to-day operations and team performance to ensure smooth workflows and that company standards are met
• Manages company culture and holds self, peers, and direct reports accountable for demonstrating a constructive company culture through influential, personal behavior and actions; encourages strong work ethic and fosters an environment of trust and respect
• Develops and aligns individual goals with the department's operational goals; ensures that decisions, actions, and priorities are aligned with the company's vision, mission, and strategies
• Researches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operations
• Assists in preparing the departmental budget, monitors spending, and directs team in cost-effective operations to ensure adherence to financial objectives
• Monitors performance and regularly communicates with direct reports to achieve mutual understanding and desired results
• Partners with immediate manager to determine staffing needs; attracts, motivates, and retains a workforce with the appropriate knowledge, skills, and abilities to achieve goals and objectives
• Provides employees with a safe, healthy, and rewarding work environment; ensures delivery and completion of monthly safety topics
• Communicates and supports change initiatives and decisions in an effective manner to successfully guide team through change
• Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation
• Addresses employee issues, concerns, and complaints in an objective and confidential manner; notifies HR Business Partner and keeps immediate manager informed as appropriate
• Ensures compliance and consistent application of company policies, initiatives, and decisions
• Coaches, guides, and develops direct reports; fully engages in the GPS (Performance Management) process; provides high-quality feedback, and ensures proper GPS documentation of employee performance, recognition, and deficiencies
  
  

Essential Duties

• Leads, mentors, and develops the Shopper Marketing team, fostering a culture of innovation, accountability, and high performance
• Oversees the annual strategic planning process, ensuring alignment with sales and marketing objectives
• Manages Shopper Marketing team meetings and contributes to the development of the annual fiscal year plan
• Designs and implements comprehensive 360° shopper marketing programs, incorporating digital tools, e-commerce initiatives, and in-store activations to drive shopper engagement and sales growth
• Develops strategic shopper marketing programs that support customer development and sales growth, ensuring alignment with Delicato Family Wines' business objectives
• Collaborates with Sales and Marketing teams to create and leverage digital activation elements, enhancing the effectiveness of shopper marketing initiatives
• Works closely with Zone Trade Marketing Managers to align on key account plans and share best practices nationally, promoting consistency and efficiency across regions
• Partners with the Marketing Services Team to develop shopper marketing programs that complement national strategies, ensuring cohesive messaging and execution
• Coordinates with Customer Development leadership to create customized shopper activation solutions that meet specific retailer needs and objectives
• Develops and manages annual measurement and evaluation plans for shopper and customer marketing programs, utilizing data to inform strategy and demonstrate ROI
• Analyzes program effectiveness and provides insights to inform future strategies, continuously optimizing shopper marketing efforts
• Represents the Shopper Marketing team in Director Trade & Shopper Marketing weekly meetings, ensuring alignment and collaboration across departments
• Develops agendas for customer marketing meetings and provides recommendations on business communications, facilitating effective stakeholder engagement
• Participates in seasonal channel surveys and distributor meetings to gather insights and feedback, informing shopper marketing strategies
• Other duties may be assigned
  
  

Minimum Requirements

Education and Experience

• Bachelor’s Degree in Marketing, Business, or related degree
• M.B.A. a plus
• 7+ years experience in marketing and/or sales
• 2+ years of supervisory or leadership experience
  
  

Knowledge, Skills, And Abilities

• Must possess in-depth knowledge of chain, off and on-premise marketing strategies and tactics with specific priority on key business drivers
• Must possess knowledge of the 3-tier system and customer needs
• Experience working with and managing Distributor Trade Development Teams to drive results across national and regional priority programs
• Established persuasive selling skills and proven track record in leading successful negotiations and alignment across internal company functions as well as external distributor stakeholders
• Proven experience with different types of brand building activities: point of sale items, events, programs and gaining retailer share of mind
• Experience utilizing data from Nielsen and other sources
• Experience developing presentations and presenting internally, at the distributor and in front of customers
• Previous experience managing brands and developing national and customized marketing programs across all channels of business
• Strong budget management, project management, analysis and reporting skills
• Strong vendor relationships and ability to communicate and direct creative concepts
• Experience and understanding of working with 3-tier wine distribution system
• Demonstrated ability to prioritize multiple projects and work in a deadline-driven environment with high expectations and standards
• Experience sourcing and managing external vendors and agencies
• Wine industry experience strongly preferred
  
  

Working Conditions

• Home office environment with occasional travel
• Remote position that requires working from home
  
  

Work Standards

• Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
• Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
• Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
• Follows all Company policies and procedures
  
  

Additional Comments

Management retains the discretion to add to or change the duties of the position at any time.

California Pay Transparency Disclaimer: This is a Exempt position. The pay range for this position is $122,251.68 to $191,163.36. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.

Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more

Delicato Family Wines is an Equal Opportunity Employer.