Senior Account Executive- Retail TouchPoints & Demand Gen Report

Overview

Emerald is seeking a Senior Account Executive to sell integrated media offerings for Retail TouchPoints and Demand Gen Report.

Retail TouchPoints (RTP) is an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. Demand Gen Report (DGR) serves as the publication of record for B2B marketing professionals, covering the latest product innovations and offers unique insights into demand generation best practices.

The Senior Account Executive is responsible for selling underwriting of existing editorial thought leadership programs, cost per lead (CPL) programs, and digital media. This person must be able to effectively communicate the value of multimedia properties to a growing list of prospects. In order to effectively sell these products, you’ll need to continue growing your list of prospects and build relationships with new accounts, effectively communicate the value of multimedia properties and develop custom solutions, as well as expand relationships with current customers by identifying and developing up-sell and cross-sell opportunities.

This is a great opportunity for an experienced Senior Account Executive to expand their portfolio by selling a wider mix of performance marketing and digital offerings.

This position can be performed from any of our US-based offices or remotely from anywhere within the US.

Responsibilities

• Sell digital and multimedia offerings including website and eNewsletter display, email campaigns, webinars, content syndication, and cost per lead (CPL) programs
• Utilize multiple channels to develop new business pipelines, including existing databases, industry networks, social media, and tradeshows
• Effectively use CRM to monitor growth and performance, including maintaining customer details and creating accurate forecasts
• Deliver proposals fitting the needs of the customer to secure their business
• Attend competitive or industry related events to stay connected with current clients and prospect for new opportunities
• Continuously analyze the needs of current clients as well as new products and industry trends to identify opportunities for up-selling and cross-selling
• Relay challenges and opportunities to brand teams; collaborate to strategize revenue growth opportunities, solve client issues, and share competitive information
• Engage with influential and advocate accounts, and seek out opportunities to gain industry knowledge and understand market complexities
• Maintain an understanding of functions that interface with sales, including contracts/payments/collections, operations, marketing, and admin functions
  
  

Qualifications

• Demonstrated success selling a wide mix of integrated multimedia solutions, including performance marketing and digital offerings
• Demonstrated ability to proactively identify resources to maintain knowledge of the industry and multimedia/digital product offerings, and the ability to apply that knowledge effectively to produce sales results
• Exceptional pipeline-building capabilities, with the ability to hunt and close new prospects
• Active listener and persuasive communicator, with the ability to ask the right questions and effectively translate client needs into competitive proposals and close sales
• Ability to build relationships and collaborate successfully with multiple functional groups (marketing, editorial, etc.)
• Proactive, independent work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenge areas with limited oversight
• Experience using CRMs to manage and prioritize work
• Willing and able to travel overnight for up to 5-10% of the time
  
  

About Emerald

Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.

Join Us at Emerald

At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.

Come grow with us!

Compensation & Benefits

Target Compensation: $65,000-$75,000 (Sales Incentive Eligible)

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com .