RFP Product Marketing Manager

ABOUT SWING:

Founded in 2015 by former K-12 educators and administrators, Swing Education is a leading platform assisting school districts in sourcing dependable, highly qualified substitute teachers. Recently recognized as the Most Innovative Company in Education by Fast Company and named a Great Place to Work in 2024, Swing continues to set the standard for excellence in the EdTech space.

At the core of our company stands a diverse and visionary leadership team. In the face of a nationwide teacher shortage, Swing believes that every classroom should have a teacher, and every student deserves uninterrupted learning. At Swing, we champion a fundamental belief: for our schools and students to thrive, our team must reflect the rich diversity of the thousands of students and educators we are privileged to serve. We are committed to creating a work culture that embraces inclusivity and belonging for every member of our present and future team. To learn more about Swing Education and our Core Values, please click here.

We are searching for a dynamic and experienced Product Marketing Manager to take charge of our RFP (Request for Proposal) process. This role demands a deep understanding of Swing Education's positioning and key offerings, as you will be instrumental in crafting compelling and persuasive responses that resonate with the specific needs of our school partners. Your ability to translate our value proposition into clear, impactful messaging will be essential for success. Reporting to the Sr. Director of Product Marketing, you will collaborate closely with Sales, Product, Customer Success, and Legal teams to ensure our proposals are comprehensive, accurate, and tailored to each opportunity. The ideal candidate will possess a strategic mindset, exceptional communication skills, and a proven track record of success in driving the RFP process within the K-12 education sector.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• RFP Ownership: Collaborate with sales, product, and legal teams to develop clear, strategic, and compelling responses to RFPs, ensuring that proposals are tailored to the specific needs of prospects while aligning with our product’s strengths and value proposition.
• Cross-Functional Collaboration: Work closely with Sales, Legal, Finance, and other teams to gather inputs, customize responses to the needs of the RFP, track win/loss trends, and suggest processes that will drive better collaboration between teams.
  
  

Program Management: Project manage the RFP process across departments to ensure timely, high-quality submissions. Maintain and continuously improve a content library of standard RFP responses and supporting documentation.

• Market Research: Leverage RFP tools and insights to gather research and intelligence on market trends, customer needs, and competitor positioning. This insight enables the development of compelling messaging across marketing materials.
• Sales Enablement: Leverage the RFP process to develop and manage the creation of enablement tools (e.g., sales playbooks, battle cards, product one-pagers, segmented campaigns, FAQs, pitch decks, etc.) to empower sales teams to effectively position, sell, and close deals.
  
  

REQUIREMENTS AND QUALIFICATIONS:

• Experience: 5+ years of experience responding to and winning RFPs within K-12. Must have an understanding of K-12 procurement and sales cycles.
• Education: Bachelor’s degree in Marketing, Business, Communications, Psychology, or a related field.
• Project Management: Strong organizational skills with the ability to manage multiple projects, timelines, and deliverables simultaneously.
• Collaboration: Strong cross-functional collaboration skills with the ability to work seamlessly with product, sales, legal, and marketing teams.
• Communication Skills: Exceptional written, verbal, and presentation skills with the ability to simplify complex product information into digestible, actionable insights for sales teams.
• Market Insight: Deep understanding of buyer personas, customer pain points, and industry trends with a knack for leveraging this information to create compelling stories.
  
  

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Swing is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Swing is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

Salary is commensurate on experience and is adjusted for cost of living standards dependent on position location. Swing Education offers a comprehensive benefits package which includes the following perks: Medical/dental/vision benefits Flexible Time Off (FTO) Paid holidays Parental leave Stock options Professional development reimbursement program Co-working membership reimbursement Mission-driven work Fun, collaborative, balanced culture

COMPENSATION:: $117,500 USD - $125,000 USD