Marketing Manager - Digital III

Remote: 
Full Remote
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Offer summary

Qualifications:

Bachelor's degree required; MBA preferred., 6+ years of relevant experience in online marketing, particularly in the technology sector., Previous agency and media experience required, with a focus on lead generation and B2B., Strong communication and collaboration skills, capable of managing multiple projects simultaneously..

Key responsibilities:

  • Manage a line of business supporting all paid media tasks including briefing, planning, and stakeholder management.
  • Develop and execute online sales strategies across customer segments to drive adoption of training and certification products.
  • Collaborate with cross-functional teams to deliver effective marketing programs and manage day-to-day digital demand-generation activities.
  • Track, test, and optimize paid acquisition channels while reporting and analyzing campaign performance.

LeadStack Inc. logo
LeadStack Inc. SME http://www.leadstackinc.com
51 - 200 Employees
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Job description

LeadStack Inc. is an award-winning, one of the nation’s fastest-growing, certified minority-owned (MBE) staffing services provider of contingent workforce. As a recognized industry leader in contingent workforce solutions and Certified as a Great Place to Work, we’re proud to partner with some of the most admired Fortune 500 brands in the world.

Bill Rate with MSP fee removed: ***
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Would you like supplier engagement?: Yes, Sundbaum, Bree ( ***)
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Will you schedule your own interviews in Fieldglass or would you like to opt-in for StaffUp support with scheduling? StaffUp

Aside from the job description, can you provide an overview of what a day for this contractor will look like? This strategy lead will manage a line of business (cloud or industry) supporting all paid media tasks, including briefing, planning, stakeholder management, reporting, and cross team collaboration to set campaigns live.

Must have skills: Previous agency and media experience required, lead generation and B2B experience. Strong communication and collaboration skills managing multiple projects at one time.
Teachable skills: tools

How quickly are you looking to interview/hire? ASAP/next week

I understand this is approximately a 12 month contract. Any possibility of extension or going perm? Yes

This role is located in Washington - Seattle Metro - Remote.
Can this position be fully remote? Yes

Any specific time zones this candidate will need to work to accommodate? PST

How many interview rounds and will there be any assessments? (Please Note: Please try to condense multiple round interviews to panels to ensure candidates are still available). 1 round with 1-2 people

Years of Experience:
How many years of experience would you consider overqualified? 15+
How many years of experience would you consider underqualified? less than 5

Any other critical details to note for our suppliers? media, acquisition strategy, paid acquisition, paid media, anything in this category

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About ***.com: -----***.com is the global leader in customer relationship management (CRM) software. We pioneered the shift to cloud computing, and today were delivering the next generation of social, mobile and cloud technologies that help companies revolutionize the way they sell, service, market and innovateand become customer companies. We are the fastest growing of the top 10 enterprise software companies, the Worlds Most Innovative Company according to Forbes and one of Fortunes 100 Best Companies to Work For. Our more human, less corporate culture is built around doing work that matters, winning as a team and celebrating success Aloha-style. Ready to find your #dreamjob? ----------This position is in the *** University organization, which inspires, educates & empowers both ***.com customers & employees to unleash the full potential *** for their companies and careers. The Digital Marketing Manager will be responsible for establishing best in class programs and digital channels for *** University, becoming an integral part of building the *** University brand, driving customer success & revenue through adoption of our training & certification products. -----Responsibilities ------ Assist Sales and Marketing teams to create online sales strategies across all customer segments adding valuable insights and unique point-of-view to reach our target audiences ------ Develop presence in Success Communities and other learning communities to maximize awareness of *** University offerings and help drive adoption of Training & Certification products ------ Collaborate with cross-functional team (Creative Services, Corporate Marketing, Sales, Curriculum Development) to deliver world-class marketing programs to our customers ------ Develop targeted online customer acquisitions strategy for all *** training products ------ Work with Sales and Marketing on tactical promotion initiatives designed to drive online, direct, and channel sales ------ Manage day-to-day execution of digital demand-generation activities (SEM, SEO, web traffic, conversion, etc.) ------ Coordinate company events, webinars, industry event sponsorships, and other campaign programs ------ Manage email marketing, newsletters and customer-retention campaigns ------ Track, test and optimize paid acquisition channels (PPC, retargeting, content syndication, etc.) ------ Keep up-to-date with latest digital marketing trends and tools ------ Reporting and analysis of campaigns and lead generation -----Requirements ------ Online marketing experience in the technology sector and the ability to contribute on both strategic and operational levels ------ Outstanding communicator with a strong ability to translate complex ideas into creative and compelling campaigns ------ Strong team player with excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work in a global, dynamic, and rapidly changing environment ------ Experience managing digital and social campaigns and measuring their effectiveness ------ Experience managing vendors and agencies on creative and technology projects ------ Demonstrated knowledge of any of the following is required: ***, Radian6, Drupal, Eloqua, Omniture, Google Analytics, Tableau, Vimeo, Vidyard -----Qualifications: -----Education: Bachelors degree; MBA Preferred -----Years of Experience: 6+ years relevant experience in online marketing

To know more about current opportunities at LeadStack, please visit us at https://leadstackinc.com/careers/
Should you have any questions, feel free to call me on or send an email on _____________________

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Collaboration
  • Communication
  • Multitasking
  • Teamwork
  • Problem Solving

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