Offer summary

Qualifications:

Master’s degree or above, 2-5 years working experience, Good understanding of digital technical marketing, AI or other marketing content automation background, Strong communication and analytical skills.

Key responsabilities:

Ensure high quality and efficient content production based on brand strategy

Achieve Marketing KPIs and develop corrective actions

Represent BU in essential Marketing infrastructure projects

Lead development of AI marketing topics for future

Job description

Company Description

Job Description

90 percent of managers at Bosch come from our own ranks. One of the reasons for this: the Junior Managers Program (JMP).

Together with your mentor, we prepare you for taking on managerial tasks in our company. The factors leading to success are the same today as in the past: practical orientation, tailor-made content, and focus beyond borders.

It is a development program for global talents, a pipeline of next generation Bosch global executives with global resources and platform.

What does JMP, the individualized program offer?

Fast track leadership program, 18 to 24 months term, challenging 3-4 job rotations with high exposure: to different functions, industries and cultures in Bosch group

Accelerated Career Progression: exclusive for leadership pipeline for the Bosch group with executive sponsorship

Personal mentor at top management levels with individualized learn journey, Individual program planning

Mentor guided rapid personal growth and deep self-awareness

Job Description

Ensures high quality and efficient content production according to brand strategy and guidelines

Ensures content and training material development is based on user journey insights and thorough analysis of market, competitor and user behaviours
Ensures content and training materials achieve Marketing KPIs, incl. Brand health and development of corrective actions
Ensures IT infrastructure/ AI marketing supports brand strategy and marketing concept implementation
Represent BU in cross-BU and towards BDO in all essential Marketing infrastructure related projects

Qualifications

Master’s degree or above, 2-5 years working experience
Good understanding of digital technical marketing
AI or other marketing content automation background
Derives sustainable decisions based on cross-functional knowledge and experience
Identifies and develops strategically important competencies in own specialist field
Strong communication skills in dealing with different stakeholders and hierarchies, Analytic and negotiation skills
Flexible, enthusiastic, motivating and empathic
Thinks systematically, Strategic thinking, Conflict-resolution, Conflict-resolution, Personality and enthusiasm.
Motivator and role-model for collaboration, Capability to seek and give feedback, Decision-making and result-orientation

UX and Agile working methods

Additional Information

Contribute Bosch Marketing Enabling Team to translate and implement Bosch brand strategy across training, content production and “technical” marketing
Take lead of study & develop AI marketing topic for future in terms of concent creation, translation, training material, etc
Ensures consistent implementation of brand strategy and marketing concept in all content and training materials
Ensure IT infrastructure supports brand strategy
Responsible to achieve Marketing ROI

Required profile