Senior Product Marketing Manager

About Us

At Leap, we want YOU to be part of our journey as we transform the home improvement industry! We’ve been recognized as a Top Workplace and placed on Inc. 5000’s Fastest Growing Companies for 4+ consecutive years. Our complete platform paves the way for a new era in efficiency and professionalism for contractors. Share our passion for innovation and excellence and allow your creativity to meet craftsmanship.

When you join Leap, you’ll collaborate with curious minds, bold innovators and smart risk-takers. As a member of our team, you’ll be valued, supported, and included. With a transparent culture and approachable leadership, we offer career opportunities that match your ambitions and talents. To help maintain your work-life balance, we offer a range of resources for you and your family, including comprehensive benefits and wellness plans. Take the Leap today!

When you join Leap, you’ll collaborate with curious minds, bold innovators and smart risk-takers. As a member of our team, you’ll be valued, supported, and included. With a transparent culture and approachable leadership, we offer career opportunities that match your ambitions and talents. To help maintain your work-life balance, we offer a range of resources for you and your family, including comprehensive benefits and wellness plans.

Position Overview

Leap is looking for an experienced B2B SaaS product marketer to help drive growth across our core platforms, LeapCRM and SalesPro. This role blends strategy and execution—you’ll turn customer and market insights into action, craft clear and compelling messaging, and collaborate across Product, Sales, Enablement, and Customer Success to shape how we bring our products to market. You’ll help define our positioning, lead product launches, and create content and programs that drive adoption, engagement, and pipeline. The ideal candidate is a strong communicator, creative thinker, and hands-on operator who’s excited to work in a fast-paced, high-growth environment and passionate about helping customers get the most out of Leap.

Responsibilities

• Translate customer and market insights into compelling messaging and positioning that drive awareness, engagement, and adoption across LeapCRM and SalesPro.
• Partner cross-functionally with Product, Sales, Enablement, and Customer Success to align on product roadmap priorities, go-to-market planning, and launch execution.
• Develop and execute post-launch strategies that fuel feature adoption, customer success, and account expansion.
• Create high-impact sales and success enablement materials, including training, collateral, and storytelling frameworks that increase win rates and deal velocity.
• Own competitive intelligence efforts, staying ahead of market trends to support differentiation and inform product strategy.
• Conduct market and customer research to identify new opportunities, refine messaging, and influence strategic decision-making across teams.
• Collaborate with agency partners to ensure they are equipped with the insights, assets, and context needed to effectively execute demand and brand initiatives.
• Track, analyze, and share performance of product marketing programs, iterating based on data to improve pipeline contribution and revenue impact.
• Support lifecycle marketing and segmentation strategies that personalize communication and deepen engagement throughout the customer journey.

Qualifications

• 7+ years or equivalent professional experience in product marketing within the SaaS space (experience in contractor and home service industry a plus).
• Possess excellent written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis.
• Have amazing communication skills and are successful in remote organizations.
• Have proof of compelling working relationships across all levels and building cross-functional relationships with key stakeholders including Product, Engineering, Customer Success, and Sales.
• Proven track record in competitive analysis, go-to-market strategy and execution, and project management

• Strong understanding of customer segmentation, messaging, and positioning.
• Familiarity with HubSpot or similar marketing automation platforms.
• Ability to travel up to 10% of the time, as required by business needs.

Benefits

We believe in supporting our employees holistically - your health, financial well-being, time to recharge, and overall happiness matter to us. Here’s what you can look forward to:

• Affordable Health & Wellness Coverage – comprehensive and competitive benefits package, starting the first of the month following your hire date.
• Invest in Your Future – 401(k) company match to help you build financial security.
• Time to Recharge – competitive time-off package including 20 vacation days, 10 sick days, 8 company holidays, 3 floating holidays and 3 volunteer days to give back to causes you care about.
• Comprehensive Employee Assistance Program (EAP) – resources to support your mental health, financial well-being, and everyday challenges.
• Exclusive Discounts with LifeMart (via ADP) – save on groceries, restaurants, entertainment, pet insurance, cell phones, child care, and more!
• MoveSpring Wellness App – stay active and engaged with company step challenges, workout content, meditation tools, and wellness blogs for a healthier you!
• Culture & Team-Building Activities – we love to connect, celebrate, and grow together through team events, fun challenges, and company traditions like our Annual Summit!

Join us and experience a company that truly invests in YOU!

Leap is an Equal Employment Opportunity and Affirmative Action Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are made based on qualifications, merit, and business needs.