Offer summary

Qualifications:

4 Year / Bachelor's Degree in Medical/Science, Business Management or equivalent experience., 15 years of business management, marketing or sales experience in a field-based medical imaging company., Strong written and oral communication skills with financial fluency., Detailed clinical and/or technical knowledge of products, along with project management skills..

Key responsibilities:

Develop and implement marketing programs and policies to meet business unit objectives.

Lead a team of marketing and IT professionals, focusing on performance management and team motivation.

Manage the annual operating plan and execute strategic marketing plans for new solutions offerings.

Liaise with various business units to enhance customer solutions programs and support cross-company initiatives.

Job description

Develop, recommend and implement marketing programs and policies that meet business unit objectives and achieve maximum results. Ensure program success through market segmentation, messaging, and positioning.
Introduce innovative enterprise solutions and aftermarket offerings including product offerings through alliances and consulting services.
Work closely with BD to help broaden and support the alliance portfolio to support creation of augmented enterprise value in adjacencies and white spaces.
Lead a team of marketing and IT professionals in a manner that promotes efficiency, effectiveness, and supports a motivated team. Engage in routine performance management activities, including but not limited to goal setting, coaching, and counseling.
Manage to the annual operating plan, including the development and execution of strategic marketing plans and forecasting for new solutions offerings.
Develop customer programs for installed base and continuously improve portfolio offerings.
Maintain relationship with key luminaries to help drive the BU mind share.
Liaise with the marketing business units in understanding product roadmaps and upgrades to structure customer solutions programs.
Partner with field service and sales management in positioning customer service programs and advise them on product portfolio and strategies based on competitive analysis information.
Participates in quarterly business reviews with counterparts in Japan to determine the status of project deliverables, product road maps, etc.
Support business collaboration across Business Units, Service, Sales, Finance, Legal/Compliance, and Marketing to enhance and manage processes, operations, services, and customer expectations while participating in cross-company initiatives and teams.

Demonstrated ability to implement annual operating plans (budget) and business strategy that lead to improved business operations, profitability and efficiency.
Strong written and oral communication skills
Proven ability to operate effectively in a matrix organizational structure.
Detailed clinical and/or technical knowledge of products
Health Care IT and/or Advanced Visualization experience
Extensive knowledge of the service marketing industry
Project Management skills including managing within large cross-functional matrix organizations
Financial fluency
Negotiation skills, to be used both internally within the organization and externally with customers.
4 Year / Bachelor's Degree Medical/Science, Business Management or equivalent experience in lieu of degree.
15 years Business management, marketing or sales experience in a field-based medical imaging company.
Min. $152,900 base to max $246,100 plus performance incentive with upside potential.

Required profile