Offer summary

Qualifications:

Bachelor’s degree in Marketing, Business, Product Development, or related field; MBA preferred., 10+ years of experience in brand strategy, innovation, and product development, preferably in the VMS/supplementation space., Proven track record of successfully launching innovative products and leading large-scale brand initiatives., Exceptional leadership, communication, and collaboration skills..

Key responsabilities:

Lead the end-to-end innovation pipeline strategy for the Sports Performance line.

Develop a clear and actionable 1–3 year innovation roadmap aligned with brand and business objectives.

Collaborate cross-functionally with R&D, Consumer Insights, Brand Marketing, Sales, and Supply Chain to bring new ideas to market.

Drive the strategic positioning and storytelling of new product launches in collaboration with brand and creative teams.

Job description

At Thorne we make products that matter - ones that make people's lives better. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions.

POSITION SUMMARY: The Senior Director Product Innovation, Marketing is a key leadership role responsible for identifying white space opportunities, driving consumer-led innovation, and guiding new product development from concept to commercialization. This individual will sit at the intersection of consumer insights, brand strategy, R&D, and go-to-market execution—bridging long-term brand vision with short-term business impact, focused non-exclusively on the Sports Performance Nutrition arena. The ideal candidate is a strategic thinker, creative problem-solver, and proven leader with extensive experience in brand and product strategy, product development, and cross-functional collaboration.

This is a remote position with 10-15% travel required.

RESPONSIBILITIES

For the Sports Performance line, lead the end-to-end innovation pipeline strategy—from trend identification and concept development to launch strategy and post-launch analysis.
Develop a clear and actionable 1–3 year innovation roadmap aligned with brand and business objectives, in collaboration with brand, R&D and scientific affairs.
Collaborate cross-functionally with R&D, Consumer Insights, Brand Marketing, Sales, and Supply Chain to bring new ideas to market.
Manage consumer research opportunities to uncover consumer needs, translate trends into product opportunities, and validate concepts via qualitative and quantitative research.
In collaboration with R&D, manage the innovation-stage gate process, ensuring disciplined execution, risk assessment, and resource planning.
Drive the strategic positioning and storytelling of new product launches in collaboration with brand, scientific and creative teams.
Monitor competitive landscape, emerging market trends, and adjacent category innovation to maintain a future- forward POV.
Manage external agencies, partners, and vendors as needed for concept development, design, or research.
Serve as a thought leader within the organization, influencing senior stakeholders and guiding innovation culture.
Identify opportunities for product bundling and multi-pack solutions to enhance value perception, cross-selling potential, and customer retention.
Work with go-to-market teams to develop product positioning, product forecasts and pricing strategies.
Actively participate in required training, development programs, and electives as suit one’s needs, and support colleagues, trainers, and management as appropriate with these efforts.
Promote the Company’s Mission and Values, including an accountable, innovative, and results-oriented culture that promotes customer service, openness, teamwork, mutual trust, and respect.

EXPERIENCE / COMPETENCIES / PROFICIENCIES

Bachelor’s degree in Marketing, Business, Product Development, or related field; MBA preferred.
A minimum of 10+ years of experience in brand strategy, innovation, and product development, preferably within the VMS/supplementation space with a focus on sports performance.
Proven track record of successfully launching innovative products and leading large-scale brand initiatives.
Experience managing cross-functional teams and external partners in a fast-paced, dynamic environment.
Ability to perform simple and complex calculations and conversions as related to laboratory equations and requirements.
Strategic thinker with a strong ability to translate insights and ideas into actionable plans.
Deep understanding of product development lifecycles, consumer trends, and marketing integration.
Expertise in packaging innovation, product line extensions with a focus on enhancing consumer experience.
Exceptional leadership, communication, and collaboration skills.
Successful track record of innovating new products in a fast-paced DTC/CPG organization in the dietary supplement/functional nutrition industries.
Excellent oral and written communication skills.
Able to think strategically, manage and master ambiguity, and act/operate in a high change, fast paced environment.
Initiates and executes short- and long-term projects
Strong cross-functional collaborator and able to influence without authority.
Excellent presentation skills to all levels of business and technical management.
Experience working in a New Product Development leadership role in global dietary supplement is preferred.
Ability to act independently in making decisions at the department leadership level.
Possess good interpersonal skills and engage others in a positive manner.
Possess strong attention to detail.
Raise issues and concerns promptly.
Document and present work in a clear and concise manner.

What We Offer:

At Thorne, we offer employees the chance to work with great people on exciting projects, with opportunity for growth. We also provide a full range of benefits for you and your eligible family members, such as:

Competitive compensation
100% company-paid medical, dental, and vision insurance coverage
Company-paid short- and long-term disability insurance
Company- paid life insurance
401k plan with employer matching contributions up to 4%
Gym membership reimbursement
Monthly allowance of Thorne supplements
Paid time off, volunteer time off and holiday leave
Training, professional development, and career growth opportunities
A safe and clean work environment

A little bit more about us

Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is the only supplement manufacturer that collaborates with Mayo Clinic on health and wellness research and content and is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com

THORNE IS AN EQUAL OPPORTUNITY EMPLOYER

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