Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or a related field., Proficiency in web analytics tools, particularly Google Analytics., Strong analytical skills with a focus on data-driven decision making., Basic knowledge of SEO best practices and website management..

Key responsabilities:

Monitor website performance, including speed and functionality, and troubleshoot issues.

Analyze website data to identify trends and generate performance reports for stakeholders.

Develop strategies to enhance user experience and increase online sales.

Perform basic website updates and collaborate with external vendors on projects.

Job description

STEVE252

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

The Client is is a distinguished and reputable jeweler specializing in high-quality diamonds, engagement rings, wedding bands, and fine jewelry. With a strong online presence and a commitment to exceptional craftsmanship and customer service, we are looking for a talented and experienced Senior/Head Designer to elevate our brand's visual identity across all digital platforms and marketing materials. This is an exciting opportunity to play a key role in shaping our brand's aesthetic and driving our online success.

About the Role

As our E-commerce Analyst & Webmaster, you will play a crucial role in ensuring the smooth operation and optimal performance of our client website. You will be responsible for the day-to-day monitoring of website functionality, analyzing key performance indicators (KPIs), and providing actionable insights to improve user experience, drive traffic, and increase online sales. This role requires a blend of analytical skills, a technical understanding of web platforms, and a proactive approach to identifying and implementing improvements.

What you’ll do

Website Monitoring & Performance:

Continuously monitor website performance, including site speed, uptime, and functionality.
Identify and troubleshoot technical issues, escalating them to the development team when necessary.
Regularly review website analytics (e.g., Google Analytics) to track key metrics such as traffic, bounce rate, conversion rates, and sales data.

E-commerce Analysis & Reporting:

Analyze website data to identify trends, patterns, and areas for improvement in the customer journey and sales funnel.
Develop and generate regular performance reports for key stakeholders, highlighting insights and recommendations.
Monitor and analyze the performance of marketing campaigns and their impact on website traffic and conversions.
Conduct A/B testing and other experiments to optimize website elements and improve conversion rates.

Strategy Development & Feedback:

Develop data-driven strategies and recommendations to enhance website performance, user experience, and online sales.
Provide clear and actionable feedback to the design, development, and marketing teams for website improvements.
Stay up-to-date with the latest e-commerce trends, best practices, and technologies.
Analyze competitor websites and identify opportunities for Steven Stone to gain a competitive edge.

General Webmaster Duties:

Perform basic website updates and content management tasks (training provided on specific platforms).
Ensure website content is accurate, up-to-date, and consistent with brand guidelines.
Assist with the implementation of SEO best practices.
Monitor website security and report any potential vulnerabilities.
Collaborate with external vendors for specific website-related projects.

Required profile