Offer summary

Qualifications:

5+ years of integrated social media marketing experience, including platforms like Facebook, Instagram, and TikTok., Minimum 2+ years’ experience executing paid media campaigns on major social media channels., Strong analytical skills with a proven track record in data-driven decision making., BS/BA degree required..

Key responsabilities:

Create and manage social media campaigns across various platforms including Facebook and Pinterest.

Collaborate with the Creative team to develop effective Direct Response creative.

Lead the Direct Response ad program, managing all deliverables within strict timelines.

Analyze A/B tests to optimize ad performance and explore new social channel capabilities.

Job description

Description

At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

Shutterfly is looking for a Senior Social Media Specialist to bring your deep social marketing experience to test, innovate, and drive revenue for the Shutterfly brands via social media channels.

The Senior Social Media Specialist will:

Create and manage campaigns for Facebook, Pinterest, and other digital advertising channels
Partner with the Creative team to generate best-in-class Direct Response creative, staying up-to-date on creative best practices by channel
Work cross-collaboratively with the Brand Team to align on quarterly objectives and goals by product category
Propose, launch and analyze A/B tests to optimize ad performance
Explore the conversion capabilities of social channels, such as TikTok and Pinterest
Collaborate with cross-functional teams on launch strategy, setup and audiences
Lead Direct Response ad program—managing all deliverables from start to finish within strict timelines
Work closely with key internal and external partners to strategically execute programs that meet business goals and objectives

Experience:

5+ years of integrated social media marketing experience, including Facebook, Instagram, Pinterest, TikTok and Snapchat
Minimum 2+ years’ experience executing paid media campaigns on Facebook, Instagram, Pinterest, Snapchat
High attention to detail and analytical skills
Proven track record of spearheading best-in-class social projects that have made a business impact
Direct hands-on experience in advertising platforms and campaigning including linking, tracking, and reporting

Requirements:

Performance and results-oriented with a startup mindset
Motivated individual who is driven towards the continual improvement of processes
Data-driven: clear understanding of data, analytics, metrics, and statistics
Strong proactive project management and organizational skills, with the ability to create consensus from diverse perspectives.
BS/BA required

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

This position will accept applications on an ongoing basis until filled.

The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.

California : [$78,000.00 - $110,750.00]

Connecticut and New York: [$78,000.00 - $101,250.00]

Colorado, Illinois, Minnesota and Washington: [$78,000.00 - $93,750.00]

Nevada: [$73,250.00 - $93,750.00]

Maryland and New Jersey: [$84,250 - $101,250.00]

Hawaii : [$73,250.00 – $88,250.00]

This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.

This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business. This includes all US states except District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.

This position will accept applications on an ongoing basis until filled.

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