Offer summary

Qualifications:

8+ years of experience in cloud services, system integration, or IT industry., Proven track record of creating and executing successful marketing strategies and campaigns on a global scale., Strong knowledge of digital marketing platforms and tools, including CRM systems and analytics tools., Excellent verbal and written communication skills with the ability to tailor messaging to diverse audiences..

Key responsabilities:

Design and execute integrated global marketing strategies to drive demand for cloud services and system integration offerings.

Lead the creation, implementation, and measurement of joint marketing campaigns across various channels.

Collaborate with key cloud service providers and global system integrators to co-develop joint marketing plans.

Track and report on the performance of campaigns and initiatives, using data-driven insights to optimize future marketing efforts.

Job description

About Arctera

Arctera keeps the world’s IT systems working. We can trust that our credit cards will work at the store, that power will be routed to our homes and that factories will produce our medications because those companies themselves trust Arctera.

Arctera is behind the scenes making sure that many of the biggest organizations in the world – and many of the smallest too – can face down ransomware attacks, natural disasters and compliance challenges without missing a beat. We do this through the power of data and our flagship products, Insight, InfoScale and Backup Exec.

Illuminating data also helps our customers maintain personal privacy, reduce the environmental impact of data storage, and defend against illegal or immoral use of information.

It’s a task that continues to get more complex as data volumes surge. Every day, the world produces more data than it ever has before. And global digital transformation – and the arrival of the age of AI – has set the course for a new explosion in data creation.

Joining the Arctera team, you’ll be part of a group innovating to harness the opportunity of the latest technologies to protect the world’s critical infrastructure and to keep all of our data safe.

Arctera is seeking an experienced and results-driven Global Alliance Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing marketing strategies that drive the growth of our global cloud services and system integration solutions. You will work closely with cross-functional teams including sales, product management and marketing, and partnerships to build brand awareness, generate demand, and support Arctera’s strategic goals in the cloud and system integration space.

Responsibilities:

Strategy Development: Design and execute integrated global marketing strategies to drive demand for cloud services and system integration offerings across key markets.
Campaign Execution: Lead the creation, implementation, and measurement of joint marketing campaigns across various channels, including digital, email, events, webinars, and more.
Cross-Functional Collaboration: Strategically aligned with the Arctera Cloud and GSI sales and alliances team, forging deep working relationships and establishing joint objectives.
Partnership Management: Collaborate with key cloud service providers and global system integrators to co-develop joint marketing plans and ensure alignment with go-to-market strategies.
Budget Management: Oversee the marketing budget for the alliances. Understand all internal and partner (e.g. MDF) funding sources. Submit partner development fund requests and claims as necessary. Submit internal purchase requisitions and obtain purchase orders as needed.
Content Creation: Work with content teams to develop high-impact messaging, collateral, and sales enablement tools that resonate with target audiences.
Analytics & Reporting: Track and report on the performance of campaigns and initiatives, using data-driven insights to optimize future marketing efforts.

Basic Qualifications:

8+ years of experience in cloud services, system integration, or IT industry.
Proven track record of creating and executing successful marketing strategies and campaigns on a global scale.
Experience working with cloud service providers and system integrators, including understanding their ecosystems, challenges, and go-to-market strategies.
Strong knowledge of digital marketing platforms and tools, including CRM systems, analytics tools, and marketing automation platforms.

Additional Qualifications:

Excellent verbal and written communication skills with the ability to tailor messaging to diverse audiences.
Strong analytical and project management skills.
Ability to work in a fast-paced, collaborative environment with cross-functional teams.
Knowledge of key industry trends and technologies in cloud computing, system integration, and digital transformation.
Creative problem-solving skills and the ability to think strategically and execute tactically.

Required profile