Offer summary

Qualifications:

2–4 years of experience in product marketing or growth-related roles, Experience in a SaaS or product-led environment, Strong writing skills to convey complex features clearly, Analytical mindset with understanding of funnels and engagement metrics.

Key responsabilities:

Drive user activation and feature adoption throughout the user journey

Craft messaging and positioning for different user types

Collaborate with product managers and designers on in-app communications

Design and test campaigns for user activation, upsell, and retention.

Job description

Full-time · Remote-first (CET ±2h) · Mid Level

HiCareer is hiring on behalf of our client – a product-led SaaS startup helping teams automate workflows and streamline internal tools with powerful, flexible software. We’re looking for a Product Marketing Specialist to drive user activation, feature adoption, and product-led growth — with a strong focus on turning insights into clear messaging and measurable results.

🏢 About the Company

This is a 40-person remote-first B2B SaaS company building a flexible platform for internal automation, used by teams across operations, support, and product. They’re expanding fast and investing in a scalable PLG motion to support self-serve growth.

The team is fully remote across Berlin, Amsterdam, Copenhagen, and London, and welcomes candidates based anywhere within CET ±2 hours.

🎯 What You’ll Do

You’ll join the Growth & Product team (7 people) and take ownership of marketing across the user journey — from sign-up to expansion.

Drive adoption of new features and improve onboarding flows
Craft messaging and positioning that speaks to different user types
Collaborate with product managers and designers on in-app comms
Design and test campaigns for user activation, upsell, and retention
Work closely with support and customer success to capture feedback and insights

Tools you’ll use:

Mixpanel, Productboard, Intercom, HubSpot, Notion, Figma, Webflow

🙋‍♀️ Is this you?

2–4 years of experience in product marketing or growth-related roles
Experience working in a SaaS or product-led environment
You write clearly and know how to turn complex features into compelling stories
Analytical, with a strong understanding of funnels and engagement metrics
Bonus: you’ve worked on onboarding, lifecycle, or user education before

✨ Why Join?

Own product marketing for a fast-moving, product-first startup
Shape how users experience and understand the platform
Collaborate with a smart, humble, cross-functional team
Big opportunity to grow into a lead role as the team expands

Perks & Benefits:

Remote-first setup across Europe
30 days paid vacation
Annual offsite gatherings
Learning & wellness budget

Apply via HiCareer — and don’t miss the chance to try HiCareer’s Career Assistant, designed to guide you through every step of your journey, from finding the right role to growing in your career.

Due to a high volume of applications, we may not be able to respond personally to everyone. We will mainly get in touch with those who our client considers most relevant.

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