Head of Marketing

Client Description:
Our client is looking for a highly driven and experienced Head of Marketing to join their team. In this role, you will oversee the deliverables and performance metrics of three key agencies: content, paid/SEO (performance marketing), and web development. You will be responsible for ensuring that all marketing initiatives align with business goals and drive measurable results. You will manage the marketing P&L and be the key point of contact for these agencies, coordinating their efforts to ensure high performance and timely delivery. This role requires a solid understanding of marketing across multiple channels, a quantitative mindset, and a good eye for design.

Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST

Role Overview:
As the Head of Marketing, you will lead a team of external agencies to ensure all marketing initiatives align with the company’s objectives. You will manage the marketing budget, oversee paid media campaigns, and ensure the successful execution of social media strategies, website optimization, and cross-functional collaboration with internal teams.

Key Responsibilities:

• Agency Management: Oversee the work of content, performance marketing, and web development agencies. Ensure deliverables are met, and performance metrics are tracked and reported accurately.

• P&L and Performance Oversight: Take ownership of the marketing P&L, ensuring that resources are allocated effectively to maximize ROI. Monitor campaign performance and provide insights to senior leadership.

• Paid Media Management: Oversee paid media campaigns with a focus on Google Ads, Meta, TikTok, and YouTube. Ensure these campaigns align with overall marketing strategy and business objectives.

• Social Media Strategy & Management: Oversee social media posting, content calendar, and community engagement. Develop strategies to grow brand presence across platforms.

• Website Oversight: Manage website development and design projects to ensure alignment with marketing goals, optimizing for user experience, performance, and conversion.

• Cross-Functional Collaboration: Work closely with product, sales, and other teams to ensure marketing initiatives are aligned with broader business objectives. Provide regular updates and collaborate on new marketing strategies.

Qualifications:

• Experience: 4+ years in a senior marketing role, ideally overseeing multiple agencies and cross-functional teams.

• Skills:

  • Proficiency in paid media channels such as Google Ads, Meta, TikTok, and YouTube.

  • Excellent organizational skills for overseeing multiple projects and agencies simultaneously.

  • Strong knowledge of SEO strategies, including on-page and off-page optimization, keyword research, and content strategies.

  • Analytical mindset for managing P&L and measuring campaign effectiveness.

  • Ability to manage relationships with external agencies and ensure timely deliverables.

  • A keen eye for design and user experience, particularly for web and social media.

  • Fluent in written and verbal English with excellent communication skills for interacting with internal teams and external agencies.

Preferred Skills (Bonus):

• Experience working in an agency environment and familiarity with web development and design processes.

• Proficiency with marketing tools like Google Analytics, HubSpot, and similar platforms.

What Success Looks Like:

• Agency Performance: Delivering high-quality work on time and within budget from all managed agencies.

• Paid Media & ROI: Achieving high ROI on paid media spend across all platforms with continuous optimization and performance improvements.

• Website Optimization: A high-converting website that aligns with brand goals and maximizes user engagement.

• Social Media Growth: Significant growth in social media engagement, followers, and brand presence across key platforms.

Opportunity:
This is an exciting opportunity to lead marketing efforts in a fast-paced, results-driven environment. As the Head of Marketing, you will have a direct impact on shaping and executing the marketing strategy, working closely with top-tier agencies, and leading a team toward success. If you’re passionate about driving growth through innovative marketing and want to work in a dynamic, entrepreneurial environment, we’d love to hear from you!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets