Email Marketing Manager

Email Marketing Manager

Company Overview:

At Tactacam, we are a rapidly growing and market-leading outdoor products and technology company. With over 600,000+ active customers worldwide and an expanding product line, we offer exciting opportunities for career growth and personal development. Join us at Tactacam, where innovation, adventure, and limitless possibilities await!

Job Overview:

We’re looking for a strategic and analytical Email Marketing Manager to drive customer engagement, retention, and revenue growth through optimized customer relationship management. In this role, you’ll lead the strategy and execution of our email marketing initiatives, managing campaigns, customer segmentation, and lifecycle strategies. The ideal candidate has a passion for data-driven marketing, customer experience, and knows how to turn insights into actions that strengthen customer loyalty.

Responsibilities:

Email Campaign Strategy: Develop, execute, and manage email/SMS marketing campaigns aligned with business goals, including promotional, transactional, and retention emails. 

Content Creation & Design: Work with the creative teams to design visually appealing and engaging email templates. Collaborate with content creators to develop compelling copy that resonates with target audiences. 

Audience Segmentation: Build and maintain segmented email lists to ensure relevant, personalized messaging for various customer groups.

A/B Testing & Optimization: Conduct A/B tests on subject lines, content, designs, and send times to optimize email performance. Use insights from these tests to continuously improve engagement rates. 

Analytics & Reporting: Track and analyze key performance metrics (open rates, click-through rates, conversion rates, etc.) to assess the effectiveness of campaigns and provide actionable recommendations for improvement.

Automation: Manage automated email workflows, including welcome series, abandoned cart reminders, and post-purchase follow-ups. 

Cross-Functional Collaboration: Work closely with the marketing, sales, and product teams to ensure email campaigns align with broader marketing initiatives.

Qualifications

Requirements:

Bachelor’s degree in Marketing, Business, or a related field.

3+ years of experience in CRM, email marketing, or related roles

Proficiency in email marketing tools (e.g., Klaviyo), and analytics platforms (e.g., Google Analytics)

Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions

Exceptional organizational skills with the ability to manage multiple campaigns and projects simultaneously

Experience with A/B testing, conversion rate optimization, and funnel analysis to continuously improve campaign performance. 

Strong communication and collaboration skills, with the ability to work effectively across teams.

Comprehensive Benefits Package:

Our benefits include Medical, Dental, and Vision coverage to ensure your well-being. Plan for the future with our 401k plan, and take time off to recharge with PTO. We've got you covered with Disability Insurance and Life Insurance too!

Location Limitations:

Please note at this time, we are not accepting applications from candidates based in Alaska (AK), California (CA), Connecticut (CT), Delaware (DE), Hawaii (HI), Louisiana (LA), Massachusetts (MA), New Mexico (NM), New York (NY), Oregon (OR), Vermont (VT), Washington (WA), Washington, D.C. (DC), Illinois (IL), or Wyoming (WY). We encourage candidates from other locations to apply for our open positions.

Equal Opportunity Employer:

Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a fair and inclusive work environment for all, and we encourage individuals of all backgrounds to apply for our open positions. If you require reasonable accommodation during the application process, please let us know, and we will be happy to assist.