Global Marketing Manager - Middle East

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Global Marketing Manager - Middle East
 

Summary

Helps create, develop and implement marketing and communications efforts with Shake Shack’s global and domestic partners (currently in 13 countries).  Works cohesively with all global and domestic licensed brand partners to ensure marketing, communications and promotion initiatives strengthen the brand, enhance and support operations and drive sales in Shacks around the world.

Key Responsibilities

• Embrace and convey the Shake Shack brand voice and positioning across all global markets and domestic licensed partners via marketing and communications in local marketing initiatives, printed collateral, online and digital presence, social media, and advertising that reflects the spirit, identity, integrity and intelligent humor of the brand.
• Develop and support the execution of Shack specific and marketwide events, activations, collaborations and promotions.
• Maintain a marketing calendar including but not limited to: LTOs, product launches, new restaurant openings, events, activations, collaborations, promotions, and advertising.
• Measure, evaluate and provide reporting on marketing initiatives.
• Manage the development of in-store Shack guest experience and brand initiatives in-store and online. 
• Support the management of partner PR and communications strategies. 
• Day to day contact for EMEA partner marketing teams
• Ongoing information management; ensure partners have updated digital content, guidelines, and local marketing best practices

Knowledge, Skills, Abilities

• Knowledgeable about marketing, communications, PR, digital, social media, design, consumer insights
• Thorough understanding of branding principles and tactics

Related Experience

5+ years of marketing experience in food and hospitality and/or lifestyle brand

Education Requirements

Bachelor's Degree

Degree in Marketing or Related Field

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About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer 

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.