Director of Product Marketing

Lead the Future of Product Marketing at SaaS Labs

Curious about SaaS Labs? Explore our product suite and see how we’re revolutionizing sales and support teams with AI-driven productivity tools: JustCall, Helpwise, and CallPage.

Location: Remote (US)

At SaaS Labs, product marketing is the strategic force behind our success in the go-to market (GTM). We’re looking for an exceptional Director of Product Marketing to take the helm, driving our positioning, storytelling, and revenue impact. Suppose you’re a visionary leader with a passion for product marketing, a love for data-driven decision-making, and the ability to translate complex solutions into compelling narratives. In that case, this is your chance to make a mark.

As a key leader, you will own the GTM strategy, shape our brand’s voice in the market, and enable our sales teams with the tools they need to win. You’ll collaborate cross-functionally with Product, Sales, and Customer Success, leading a high-performing team that thrives on creativity, innovation, and results.

What You’ll Do

• Define Market Strategy – Conduct deep market research and competitive analysis to position our products for maximum impact.
• Customer-Centric Storytelling – Craft messaging that speaks to our ideal customer profiles (ICPs), ensuring differentiation in a crowded landscape.
• GTM Execution – Lead high-impact product launches, develop compelling sales enablement assets (pitch decks, battle cards, and case studies), and drive adoption strategies.
• Revenue Acceleration – Partner with Sales and Customer Success to optimize conversion rates and increase Net Revenue Retention (NRR).
• Data-Driven Optimization – Measure, analyze, and refine strategies based on performance insights and customer feedback.
• Team Leadership – Mentor and scale a team of world-class product marketers, fostering a culture of creativity and excellence.

What We’re Looking For

• 10+ years of B2B SaaS product marketing experience with a proven track record of leading GTM initiatives.
• 5+ years leading high-performing teams, with a hands-on, strategic approach to leadership.
• A master storyteller with exceptional written, verbal, and visual communication skills.
• Data-driven thinker who thrives on insights, analytics, and measurable impact.
• Experience with PLG & SLG strategies and deep understanding of SMB and Mid-Market customer segments.
• Domain expertise in CCaaS or adjacent markets is a plus.

Why SaaS Labs?

We’re a high-growth SaaS company redefining how sales and support teams engage with customers. Backed by Peak XV Partners, Base10 Partners, and Eight Roads, we power over 7,000 businesses worldwide with cutting-edge solutions like JustCall, Helpwise, EasyCalendar, CallPage, and CallRoot.

• You will work with a collaborative, high-energy team in a fast-paced, innovative environment.
• Take on meaningful challenges with the autonomy to make a real impact.
• Enjoy a flexible work environment with opportunities for career growth.

Join Us & Make an Impact!

We’re committed to building an inclusive, diverse workplace where top talent thrives. Ready to shape the future of Product Marketing at SaaS Labs? Apply Now.