Senior Product Marketing Manager

👋 Who are we?

Nordhealth is a publicly listed, fast-growing cloud-based healthcare SaaS company on a mission to redefine digital care experiences. Our flagship veterinary product, Provet Cloud, is a veterinary practice management system (PIMS) used by over 70,000 professionals across 9,000+ clinics in more than 48 countries.

We are helping veterinary practices thrive by building software that is not only powerful, but intuitive, scalable, and a joy to use. As we continue to expand across markets and grow our product portfolio, we are looking for a strategic, customer-centric Senior Product Marketing Manager to lead and shape our product and customer marketing efforts.

About the role

This is a unique opportunity to build and scale the product marketing function for Provet Cloud - defining how we communicate value to our markets, how we launch, and how we drive adoption and cross-sell success across a global customer base.

You’ll be the strategic bridge between Product, Sales, Marketing, and Customer Success - owning the narrative, crafting GTM strategy, and developing assets that help internal teams and customers alike deeply understand what makes Provet Cloud the best choice for modern veterinary practices. 🚀

We're looking for candidates that are located either in Europe or Eastern USA!

Your key responsibilities include

This role is ideal for someone who thrives on both strategy and execution, and who is excited to roll up their sleeves to build systems, content, and process in a high-growth, high-owernship environment. You’ll have ownership or co-ownership over:

• Product positioning and messaging

• Launch strategy and execution

• Sales enablement

• Cross-sell and upsell marketing

• Customer communication frameworks

• Competitive intelligence & market research

What you'll do

• Develop and own Provet Cloud’s product positioning, messaging, and competitive differentiation in the market

• Define and implement GTM strategies for new features, integrations, and cross-sell initiatives

• Create and scale a customer marketing motion to drive product adoption, engagement, and expansion

• Translate technical features into customer value stories that resonate with distinct buyer personas (from vet owners to enterprise practice managers)

• Build and maintain global sales enablement assets, including pitch decks, battlecards, customer stories, and product sheets

• Partner with Product to influence roadmap decisions through voice-of-customer insights, market feedback, and competitive intelligence and market research

• Collaborate with Growth & Country Marketing Managers to design campaigns that increase adoption, retention, and MRR

• Be the internal champion for Provet Cloud’s product narrative across teams

What will help you to be successful in this role?

Ideally, you have already gained some experience from working in a fast growing, global SaaS company. Our humble wishlist includes:

• 5+ years or experience in B2B SaaS product marketing, ideally in vertical SaaS, healthcare, or animal health

• A strategic storyteller who knows how to shape product narratives that resonate with practitioners and business leaders alike

• Experienced in launching products and features from concept to post-launch, with a solid understanding of the GTM lifecycle and the ability to shape that here

• A builder- someone who sees ambiguity as opportunity and can put structure around ideas to drive them forward

• Excellent writer and communicator, with a knack for making the complex simple and the ability to translate technical features into value statements for veterinary professionals

• Strong collaborate who thrives in cross-functional environments and enjoys leading without authority

• Comfortable analyzing product usage data, customer feedback, and market trends to inform decisions

• Knowledge of the veterinary market is a big plus - passion for animals is always welcome!

What’s in it for you?

At Nordhealth, we do things a little bit differently. We value continuous improvement, diverse teams and autonomy which drive our collaboration. Our global healthcare domain is rapidly developing and we are seeking colleagues who enjoy working in this type of environment. 🌎

In addition, we offer:

• A remote-first team working across time zones with a strong asynchronous culture

• Supportive and talented teammates with a shared mission

• Stipend to set up your ideal home office

• Learning platforms and personal development support

• 401k match up to 6% (if U.S.A)

• Fully paid health, dental & vision insurance (where applicable)

• Paid time off, sick leave, and company holidays

• Annual global and commercial meet-ups to connect in person

If you enjoy working in a fast-growing and international environment with the possibility to make an impact, this might be the perfect job for you. Apply now! We'll fill the position as soon as we find the right person. 

We're looking for candidates that are located either in Europe or Eastern USA!