Offer summary

Qualifications:

3+ years of experience in product marketing or lifecycle marketing, preferably in Fintech or Web3., Proven track record of launching and growing new features or products., Strong understanding of user behavior, research, and customer segmentation., Excellent written and verbal communication skills, with the ability to simplify complex concepts..

Key responsabilities:

Collaborate with the Head of Marketing to manage the full go-to-market lifecycle for new asset launches and updates.

Develop compelling product messaging and narratives to build user trust and drive action.

Optimize onboarding, activation, and retention journeys through various communication channels.

Partner with product and data teams to define and enhance key lifecycle metrics.

Job description

MetaWealth is an investment platform, that is disrupting RWA Asset Classes, such as real estate, through the utilization of technology to enable easier, faster and cheaper investments to global investors. Within our platform, investors have the ability to invest in institutional grade investments in minutes and starting from a minimum investment of 100€. All of the assets are managed by our in-house asset management team providing passive investments for our customers. Ultimately, MetaWealth resolves all the traditional investing challenges current faced in many asset classes, such as real estate.

We're looking for a sharp, user-obsessed Product Marketing Manager to lead the strategy and execution of go-to-market, user messaging, and lifecycle growth across the MetaWealth platform. You’ll sit at the center of product, marketing, and growth — making sure users not only get excited to invest, but actually do it (and come back for more).

Responsibilities

Work alongside the Head of marketing to bring the full GTM lifecycle for new asset launches, features, and updates — from pre-launch strategy to post-launch iteration

Develop clear, compelling product messaging and narratives that build user trust and drive action

Build and optimise onboarding, activation, and retention journeys across email, push, and in-app messaging

Create and manage user segmentation strategies, targeting first-time investors, power users, and Web3-native buyers differently

Partner with product and data teams to define and improve key lifecycle metrics (activation rate, retention, multi-asset investing)

Work closely with growth on testing messaging across paid and owned channels

Qualifications

3+ years experience in product marketing or lifecycle marketing at a fast-growing startup (Fintech or Web3 a big plus)

Proven experience launching and growing new features or products

Strong understanding of user behavior, research, and customer segmentation

Excellent written and verbal communication skills — you're great at making the complex simple

You're comfortable wearing multiple hats, working cross-functionally, and taking initiative in a lean environment

Note:

We thank all applicants for their interest in our ad. We reserve the right to contact only candidates who correspond to the profile described in the recruitment announcement. For candidates selected in the recruitment process, following the legislative provisions on GDPR, consent for the processing and use of personal data will be required for participation in the recruitment and selection process for the position for which they applied.

If you're passionate about our mission and want to be a part of a dynamic team working towards a better financial future, we encourage you to apply for this exciting opportunity

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