At least 5+ years of experience in B2B SaaS product marketing., Experience in a Product-Led Growth (PLG) environment is essential., Strong background in copywriting or content marketing is a plus., Bachelor's degree in marketing, business, or a related field; MBA preferred..
Key responsabilities:
Conduct market and customer analysis to inform product roadmap and go-to-market strategy.
Develop go-to-market plans for product launches and promotions, aligning with sales and product teams.
Create clear product messaging tailored to different audience segments and manage content for marketing campaigns.
Identify opportunities to improve onboarding processes and regularly review key performance indicators for campaign success.
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Welcome to the Michael Page global company profile.
Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.
Our teams are broken down to focus on industry, assignment type, salary level and location, so your hiring requirements or job search will all be handled by a specialist who knows your sector inside-out. We are confident that our expertise can add value to your recruitment or job search process – get in touch to find out more.
Opportunity to work out of anywhere in India - Remote
About Our Client
Series B, growing SaaS platform that is in CPAAS/Conversational AI space.
Job Description
Market and Customer Analysis: Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in different geographies like India, SEA, LATAM, US & more
Go-to-Market Strategy: Develop plans for product launches and promotions. Define target markets and work with sales and product teams for strategy alignment
Product Positioning and Messaging: Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build in product tours and guides for different ICPs by understanding their pain points and how Wati helps alleviate them. Keep messaging consistent across marketing channels
Demand Generation: Plan campaigns to boost product awareness and attract customers. Work with the growth team to increase free sign ups and use data to improve campaign results
Content Development: Make marketing materials like competitor pages, whitepapers, videos and presentations. Manage content for online campaigns like social media and email. Simplify technical ideas for marketing
Onboarding & activation: Identify opportunities to improve the onboarding process and increase product activation
Results: Regularly review key performance indicators (KPIs) related to monetization, conversion rates and upgrade rates for launched campaigns to understand if success criteria was met
The Successful Applicant
Requirement
At least 5+ years experience in B2B SaaS product marketing.
Must have PLG experience or in a PLG set up
Background in copywriting / content marketing is a plus
Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing
Analytical mindset with the ability to leverage data and market insights to drive decision-making
Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously
Passion for technology and staying up-to-date with industry trends
Bachelor's degree in marketing, business, or a related field (MBA is a plus)
Experience working in startups
What's on Offer
Report directly to the Founder
International market exposure and flexibilty
Contact: Azaan Bhat
Quote job ref: JN-042025-6709149
Required profile
Experience
Spoken language(s):
English
Check out the description to know which languages are mandatory.