Email Marketing Specialist

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

A Day in the Life:

The essential functions of this role are as follows:

• Support email marketing efforts including workflow management, HTML evaluation/troubleshooting, list validation/segmentation, tracking integration, pre-deployment QA/testing, deployment, reporting, etc.

• Analyze email campaign performance to derive key insights to optimize campaigns e.g., identify testing opportunities, new campaign production, etc.

• Manage agent Email Templates in Salesforce CRM in collaboration with Student Contact Center, Marketing and Partner Support teams to aid the agents in deploy consistent 1:1 messages to prospective and current students

• Support Student Experience roadmap initiatives including setting up/deactivating email assets associated with new partner launches

• Monitor email performance to make adjustments to email deployments and provide optimization recommendation

What You’ll Need for Success:
You must meet the following requirements to be considered for employment:

• 1-2 years’ major ESP experience (Marketo, Accoustic/IBM, Pardot, Eloqua, etc.) including building and deploying email campaign, list segmentation, performance data analysis. 

• Preferred work experience in Salesforce Marketing Cloud., SharePoint, GA360 and Salesforce CRM.

• Strong email marketing analytical skills.

• Ability to read and edit HTML code e.g., image changes, content editing, adding/removing tables, etc.

• Exposure to leveraging tactics such as A/B testing, Dynamic Content, Personalization and IP Warming.

• Strong email best practices knowledge for database and email marketing – email distribution, deliverability, performance metrics, CAN-SPAM laws, list segmentation, and database hygiene.

• Intermediate to Advanced Microsoft Excel skill.

• Must be a self-starter who excels at multi-tasking and thrives in a fast-paced environment while maintaining a positive attitude.

• Be a team player as well as being able to work independently.

• Solid written and verbal communication skills.

• High level of attention to detail.

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Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.