Marketing Manager

We are looking for a dynamic and results-oriented Marketing Manager to lead and execute marketing strategies for our diagnostic imaging pharmaceutical products in the Nordics (Norway, Sweden, Finland, Denmark) BeNeLux, Poland and Russia.

As a Marketing Manager, you will be responsible for developing and implementing comprehensive marketing plans, building strong customer relationships, and ensuring the success of our product portfolio in the region.

Responsibilities

• Market Strategy Development: Develop and execute the marketing strategy for diagnostic imaging pharmaceuticals in the assigned territory, including identifying market trends, customer needs, and competitive positioning.
• Brand Management: Drive brand awareness and ensure consistent messaging and positioning across all marketing channels for our imaging products.
• Product Launches: Lead the marketing efforts for product launches, including developing go-to-market plans, implementing sales training, and promotional materials.
• Cross-Functional Collaboration: Collaborate with Sales, Medical Affairs, Regulatory teams to ensure alignment of marketing strategies with business goals and regulatory guidelines.
• Market Research & Analysis: Conduct market research and analyze customer feedback, competitor activities, and market dynamics to inform strategic decisions and adjust marketing tactics.
• Campaign Execution: Oversee the creation and execution of marketing campaigns, including digital, print, and event-based marketing to drive customer engagement and product adoption.
• Sales Support & Training: Provide marketing support to the sales team, ensuring they have the tools, resources, and training necessary to successfully promote and sell our products.
• Budget Management: Manage the marketing budget for the assigned region, ensuring efficient use of resources while maximizing ROI on marketing initiatives.
• Regulatory Compliance: Ensure all marketing materials and campaigns comply with regulatory requirements specific to the pharmaceutical industry and local market laws.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field (MBA preferred).
• Significant years of marketing experience in the pharmaceutical, biotechnology, or medical device industry, with a strong understanding of diagnostic imaging products.
• Proven track record of successfully launching and managing marketing campaigns in a highly regulated industry.
• Strong knowledge of the pharmaceutical industry, diagnostic imaging trends, and customer needs in the healthcare sector.
• Excellent communication skills, both written and verbal, with the ability to create persuasive marketing materials and presentations.
• Strong analytical skills and ability to use data to drive decision-making and strategy.
• Ability to work effectively in a cross-functional, collaborative environment and manage multiple projects simultaneously.
• Willingness to travel as required for market visits, customer meetings, and conferences.

Additional Information

Relocation Assistance Provided: No