Marketing Transition Associate, New Development

Company Overview 

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.    

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US.  At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.    

Marketing Transitions Associate, New Development

As a Marketing Transitions Associate, you will play a crucial role in assisting with the seamless transition of new properties into our portfolio. You will be responsible for supporting property onboarding, ensuring accurate digital presence across various platforms, managing marketing materials, and collaborating with internal teams to optimize property performance. Additionally, this position will oversee the marketing transition and digital presence of New Development acquisitions, ensuring a smooth and strategic launch. The ideal candidate is detail-oriented, proactive, and passionate about digital marketing and property branding.

Essential Duties & Responsibilities

Property Onboarding & Marketing Support:

• Assist in the development and execution of transition marketing strategies for newly acquired properties.
• Support property onboarding by coordinating and ordering marketing materials, including logos, photos, social media access, and domain registrations.
• Collaborate with design vendors and internal teams to ensure branding consistency across all materials.
• Conduct market research to identify trends and provide property-specific marketing recommendations.
• Oversee the marketing transition of New Development acquisitions, ensuring the proper setup of digital assets and brand alignment.

2. Digital Presence & Listing Management:

• Maintain accurate property profiles by ensuring that Internet Listing Services (ILS), Google Business Profiles (GBP), and social media accounts are updated and aligned.
• Conduct regular audits of ILS platforms (e.g., Apartments.com, Zillow) to verify correct listings and accurate property information.
• Work with the New Development team to set up and optimize new social media accounts, splash pages, and Google My Business (GMB) profiles.

3. Performance Analysis & Optimization:

• Monitor marketing performance metrics to ensure the effectiveness of post-transition efforts.
• Work alongside the Marketing Transitions Manager to analyze lead data and provide recommendations for improving lead generation strategies.
• Assist with online reputation efforts by analyzing property reviews and recommending strategies to enhance digital curb appeal.

4. Special Projects:

• Assist with property Branding efforts, ensuring consistency across digital platforms and marketing materials.
• Collaborate on strategies for community engagement during rebrands and transitions.
• Provide ongoing recommendations to improve marketing efficiency and performance.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 1+ years of experience in marketing, property management, or digital advertising.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools, social media platforms, and Google Business Profile management.
• Experience with ILS platforms such as Apartments.com, Zillow, and RentCafe is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent communication and problem-solving skills.

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.