Director of Product Marketing

About the Position

The Director of Product Marketing plays a critical role in bringing Laudio’s products to market and driving demand within the health system market. Reporting to the Chief Marketing Officer, this individual is a key leader on the go-to-market team with responsibility for product positioning, messaging and collateral; campaign strategy and content marketing; sales enablement, product releases and launches; and market intelligence. 

Responsibilities include:

As the Director of Product Marketing at Laudio, your responsibilities will include:

• Developing and Conveying Clear Value Propositions:
  • Develop crisp and clear positioning to educate the market on Laudio’s value proposition and drive demand for our platform.
  • Create and maintain high-quality external marketing assets, including collateral, brochures, videos, and presentations.  
• Creating Content and Delivering Marketing Campaigns:
  • Write and partner with graphic designers to develop content marketing assets, including white papers, case studies, and videos.
  • Collaborate with growth marketing on effective quarterly campaigns, balancing proven ROI marketing tactics with creative new approaches.
  • Plan and coordinate thought leadership webinars with colleagues and customers.
• Enabling the Sales and Client Engagement Teams:
  • Develop product marketing training resources for the sales and client engagement teams (e.g. buyer personas, competitive intel).
  • Lead regular trainings to keep cross-functional teams up-to-date on market trends, competitors, and updates to messaging and materials.
• Leading Communications for New Product Launches and Releases:
  • Develop and coordinate robust product / feature cross-functional launch plans in partnership with product management, client engagement, and sales.
  • Create effective customer-facing communications for quarterly product releases (e.g. customer webinars, emails).
• Supporting Laudio’s Annual Conference:
  • Serve as a core member of the planning team for Laudios’ annual conference.
  • Lead development of product-related sessions / forums and associated content.
• Helping Drive Growth of Laudio Insights:
  • Serve as the marketing lead for Laudio Insights, partnering with the marketing and Insights teams on multifaceted strategies to drive awareness and traction.
  • Leverage buyer and market knowledge to inform the Insights content roadmap.
• Overseeing Market and Competitive Intelligence: 
  • Develop best practice market and competitive intelligence programs and materials to educate internal teams and inform company/product positioning.
  • Implement impactful “voice of the customer” frameworks and programs.

Requirements include:

• 10+ years in marketing with at least 4 in product marketing
• 2+ years experience marketing to health systems
• Experience building and/or leading a product marketing function
• Excellent written and verbal communication skills with high attention to detail
• Considerable experience creating high quality internal and external marketing assets from scratch (messaging, collateral, presentations, videos, white papers etc.)
• Demonstrated ability to operate successfully in a fast-paced startup environment, including effectively managing multiple high-priority work streams simultaneously 
• Proven competency balancing strategy development with tactical execution - a leader who sets direction and also “rolls up their sleeves”
• Strong sense of ownership, ability to drive initiatives with a high degree of autonomy
• Highly organized and structured approach to work, balancing strategic planning with short-term execution
• Successful experience leading cross-functional initiatives, including product launches  
• Track record of partnering effectively with other functions (sales, product management, client engagement) on go-to-market strategy and execution

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer in various environments with multiple distractions.
• Must be able to travel.

Reports To: CMO

Travel: 5-10%

Status: Full-time/Exempt

Location: Boston, MA (EST/CST timezones) preferred