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Commercial Marketing Manager

unlimited holidays - extra parental leave - work from home - coworking available
Remote: 
Full Remote
Contract: 
Full time
Work from: 
United Kingdom

Offer summary

Qualifications:

Strong project management skills with the ability to handle multiple campaigns simultaneously., Expertise in performance marketing, including paid search and social media., Proficiency in marketing automation tools like HubSpot and strong analytical skills., Degree in Marketing, Business, or a related field is preferred..

Key responsabilities:

  • Drive Kolekti's commercial marketing strategy focusing on performance marketing and demand generation.
  • Manage end-to-end campaign performance and optimize marketing operations.
  • Oversee paid media investments and manage stakeholder expectations.
  • Implement lead scoring and CRM optimization to enhance marketing effectiveness.

The Adaptavist Group logo Icon for a company verified by Jobgether
The Adaptavist Group Information Technology & Services Large http://www.adaptavist.com/
1001 - 5000 Employees
See company page
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Job description

Working at The Adaptavist Group

The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!

We make change happen. From anywhere.

What we offer you

We offer an unlimited holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.

Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.

Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.


About the role

The Commercial Marketing Manager is responsible for driving Kolekti's commercial marketing strategy, with a strong focus on performance marketing, paid media, and demand generation. This role requires excellent project management, stakeholder engagement, and digital marketing expertise to develop and execute high-impact, multi-channel campaigns across Kolekti's product suite. The Commercial Marketing Manager oversees end-to-end campaign performance, manages our paid media investment, and optimises marketing operations, ensuring that marketing efforts align with business growth and revenue objectives.

Working closely with Product Marketing Managers (PMMs), the Commercial and Brand Marketing Lead, as well as our internal agency Brew, the CMM owns multi-channel campaign execution, investment planning, and audience segmentation across Kolekti's product suite. The Commercial Marketing Manager plays a key role in MarTech optimisation, website performance, and marketing automation to enhance Kolekti's go-to-market effectiveness.

What you'll be doing
  • Developing paid media strategy, including investment planning and efficient but effective spend
  • Setting benchmarks and performance targets for paid campaigns.
  • Managing campaign reporting and multi-channel tracking and attribution (Google Ads, LinkedIn Ads, Microsoft Ads, etc.).
  • Keyword prioritisation for paid search campaigns.
  • Managing stakeholder expectations for paid media investments.

  • Managing MarTech tools and migrations to improve marketing operations.
  • Researching and onboarding new MarTech solutions (e.g., analytics, intent data).
  • Acting as a representative for MarOps initiatives such as ABM tooling and consent management compliance (TrustArc CMP).
  • Improving website analytics, tracking, and optimization (GA4, Hotjar, Tag Manager).
  • Implementing technical SEO improvements.

  • Identifying new collateral development and briefing process.
  • Driving our account-led marketing approach.
  • Managing demand generation projects.
  • Developing unified search strategies to improve organic and paid media performance.

  • Managing internal agency (Brew) for paid media implementation. 
  • Contributing to Brew’s ongoing development and performance of the Monorepo platform.
  • Overseeing Webflow performance and continuous development.

  • Leading new analytics initiatives (e.g., seasonality, TAM modelling).
  • Improving marketing work management processes for efficiency.
  • Managing go-to-market execution and campaign lifecycle.
  • Implementing lead scoring, qualification, and CRM optimization (HubSpot).

    • What we're looking for
  • Strong project management skills, capable of handling multiple campaigns simultaneously.
  • Expertise in performance marketing, including paid search, display, social media, and remarketing.
  • Proficiency in marketing automation tools (HubSpot), including workflow creation and segmentation.
  • Excellent understanding of B2B marketing strategies, audience targeting, and lead generation best practices.
  • Experience in landing page creation and campaign optimisation.
  • Strong analytical skills to track marketing performance and data-driven insights.
  • Ability to develop clear, concise campaign briefs.
  • Excellent stakeholder management skills, with the ability to liaise effectively across teams and agencies.

    • A few nice to haves
  • Degree in Marketing, Business, or related field.
  • Experience with SaaS marketing and product go-to-market strategies.
  • Familiarity with SEO best practices and keyword research.
  • Experience with intent-based marketing and ABM platforms (ZoomInfo, 6sense, Cognism, Clay).
  • Understanding of unified search and its role in marketing performance.
  • Proficiency in paid Media & Performance Marketing: Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, Reddit Ads
  • Proficiency in analytics & data tracking: GA4, Funnel.io, Hotjar, Google Tag Manager
  • Proficiency in MarTech & CRM: HubSpot, TrustArc CMP (consent management), Arcade
  • Proficiency in SEO & web optimization: Webflow, SE Ranking / Semrush
  • Proficiency in work & project Management: monday.com, Google Suite
    • Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet. 

    Drop us your application, we’d love to hear from you!

    What to expect

    We have published some support on Interviewing with The Adaptavist Group to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.


    Equal opportunities for everyone

    At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.


    We look forward to your application!

    Required profile

    Experience

    Industry :
    Information Technology & Services
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Marketing Performance Measurement And ManagementDigital MarketingProject ManagementMarketing AutomationB2B AdvertisingMedia BuyingAnalyticsStakeholder CommunicationsLead GenerationSearch Engine OptimizationCampaign ManagementBanner AdsReddit AdsSEMrush (Software)LinkedIn RecruiterHotjarBing AdsGoogle ServicesInteractive MarketingGoogle Tag ManagerWebflowGoogle AdsMonday.comServices Marketing

    Other Skills

    • Time Management
    • Teamwork
    • Communication
    • Problem Solving
    Are you interested?

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