Offer summary

Qualifications:

1+ year of experience in customer marketing and/or demand generation., Familiarity with marketing automation tools, preferably HubSpot., Experience with advertising platforms like Google, Facebook, and LinkedIn., Basic copywriting skills and comfort with performance-based marketing..

Key responsabilities:

Develop and execute email and automated lifecycle marketing campaigns.

Build nurture campaigns using intelligent segmentation and optimization.

Coordinate messaging strategy throughout the customer lifecycle.

Work cross-departmentally to communicate product releases and updates.

Job description

Anagram is the ultimate insurance billing platform for eye care providers. Combining instant eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more, Anagram's all-in-one revenue cycle management solution is designed to save providers time and money, and free doctors to deliver the best care for their patients. Our mission is to simplify insurance, and it's working: over 2,000 eye care professionals rely on Anagram to manage their insurance billing.

Founded in 2014, Anagram is the largest and fastest-growing insurance billing platform for eye care providers in America and processes hundreds of millions of dollars each year.

What's in it for you

The Marketing Specialist role will join the marketing team. You will own the direct marketing communication and push customers and prospects through the funnel. This role will own customer-driving marketing initiatives as well as work cross-departmentally to ensure our customers make their practices successful with Anagram and our programs. The right candidate will also thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, cooperative, and not afraid to take risks.

Our ideal candidate has:

1+ year of relevant experience in customer marketing and/or demand generation

1+ year of experience with marketing automation (bonus for HubSpot experience)

1+ year of experience with advertising platforms (Google, Facebook, Linkedin, etc.)

Basic copywriting skills to craft email and ad messaging (bonus for creative experience)

Comfort with performance-based marketing and metrics-based campaign analysis

Ability to work cross-functionally, specifically with Sales

Results-driven, proactive, and takes a hands-on approach in campaign management to achieve key goals

Experience working at a high-growth startup

Thrives in a fast-paced, collaborative environment

Takes initiative and is flexible

What You'll Do:

Develop and execute email and other automated lifecycle marketing campaigns to generate incremental revenue by guiding customer adoption and utilization

Build nurture campaigns for customers within our marketing automation system and in-app tools through intelligent segmentation, optimization, and experimentation

Develop a strong understanding of our customers, their goals, and how to reach them

Coordinate the messaging strategy through the entire customer lifecycle

Ensure strong customer relationships to support cross-sell and up-sell of our products

Work cross-departmentally to make sure product releases, newsletters, and updates to customers are communicated via email and other owned channels

Anagram offers employees:

- Industry-leading compensation including salary and equity ownership

- MacBook, monitor, and all the technologies you need to succeed

- Medical & Dental Insurance

- 401k

- Fast-paced startup environment

- Remote first company

Anagram is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please email your request to people@anagram.care.

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